Episode 124 | Why Today’s Consumers Demand That Your Brand Gives Back

with Briana Crane, Dir. of Development at Feeding America

Subscribe on Apple Podcasts | Subscribe on Stitcher | Subscribe on Spotify briana-crane-fa-featuredimage-brandbuilder

What does your brand stand for?

If you’ve never considered it, now’s the time. Today’s consumers – especially Millennial and Gen Z – vote with their dollar, and want to support brands that make a difference, not just a profit.

This week, SnackNation Chief Revenue Officer Chelsie Lee sits down with Briana Crane, the Director of Development at Feeding America, to understand the connection between purpose, profit, and giving back.

The Feeding America network is the nation’s largest domestic hunger-relief organization, and they partner with hundreds of brands across the U.S. to help end hunger in America. Both Briana and Chelsie have unique insight into the ways philanthropic giving can help create a lasting affinity and deeper loyalty with your brand.

Feeding America is also a case study in brand building in its own right. Even after a relatively recent name change, nearly half of all charitable givers recognize the Feeding America brand.

Finally, Briana delves deeply into the problem Feeding America is solving, and the ways brand storytelling helps inspire people to get involved.

Links

Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Brand Builder archive