Episode 69 | Top Culture Lessons from a Veteran CPG Leader, Pt. 2,

with Soylent CEO Bryan Crowley

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Part 2 this week on Brand Builder, we’re back with our guest is Bryan Crowley, the CEO of Soylent for a special culture-focused episode.

This episode features Bryan’s unique take on culture, which he picked up during his 22-year career in CPG.

Bryan has worked for or led all types of brands, from behemoths like Anheuser Busch and Mars, to emerging brands like KeVita and Veev spirits, and shares a few lessons he learned early in his career that he still carries with him today. He also talks about Soylent’s culture – specifically what it was like to take over as CEO after founder Rob Rhinehart decided to take a back seat.


Brand Builder is a co-production of SnackNation and ForceBrands.