How to Make Your Coworker’s Next Work Anniversary Unforgettable
With everything on your plate, it can be tempting to let anniversary celebrations fall to the wayside.
But neglecting them can turn out to be a costly cultural error. That’s because celebrating work anniversaries isn’t just a nice gesture for your employees or coworkers – there’s a strong business case to be made for making work anniversaries a priority at your company.
Sound strange? It all comes down to the fact that our emotions and our performance are intimately linked.
Dr. Glenn Fox leads program design at USC’s Performance Science Institute, and is an expert on the ways that emotions like gratitude and optimism drive performance. In his view, the ability to regulate emotions is the number one predictor of success in life.
This is just as true in the workplace as anywhere else. Since gratitude and optimism affect performance, companies who proactively foster these positive emotions via a culture of recognition have an automatic leg-up on those who don’t.
Celebrating work anniversaries shows your employees or coworkers that they are cared for and appreciated, and helps create the emotional connection upon which all highly engaged, high performing teams are built.
Plus there’s the fact that work anniversaries have a relatively high ROI – you get an outsized return for not much time or money. All it really takes is a little planning, some creativity, and genuine appreciation.
But it only works if you do it right. Here our top tips, tactics, and ideas to help you make the most of work anniversaries.
To make it easier, we’ve broken down these ideas by year, since every anniversary has slightly different considerations.
The Gen Xers at your workplace probably scoff at the idea, but celebrating employees who make it to the one year mark is a vital retention strategy.
According to the Harvard Business Review, a study of more than a million respondents found that voluntary turnover peaked one year after their start dates. Celebrating that first anniversary re-engages employees at a critical juncture, and provides an emotional lift right when employees are most likely to see if the grass really is greener elsewhere.
That said, you don’t have to go overboard. There are plenty of budget- and time-friendly ways to keep your team engaged at this critical juncture.
Hand Written Note
Never underestimate the impact that a handwritten note can make.
This low-tech idea is simple but super effective. The fact that it’s handwritten demonstrates a level of care that your team will appreciate.
When you draft this note, be sure to think about all the things that you appreciate about this person. Be specific – is she a hard worker? A fierce problem solver? Does she spread joy and optimism throughout the office? Call it out and let her know!
An office massage is another great way to relieve stress that signals that you care about your team’s health and wellbeing.
The Soothe App makes it super easy. The service connects you with licensed and vetted 5-star therapists that can be at your desk within an hour. (We’ve done this for SnackNation employees, and it’s seriously awesome.)
Get a prize wheel (they’re readily available on Amazon) and offer your employees the chance to spin for prizes like gas cards, amazon or restaurant gift cards, books, or free car washes. Do it during a large company or team meeting to really get everyone involved. (It’s also an easy way to inject some excitement into an otherwise dull meeting!)
Celebrate Hiring Classes
If you’re part a growing team, celebrating work anniversaries can quickly blossom into a daunting task.
For example, at SnackNation it’s not unheard of for us to onboard a hiring class with 15 or more people – all of whom will have the exact same work anniversary every year.
So instead of an elaborate celebration for every employee in this group, celebrate the group as a whole and give each of them their anniversary trophy.
We actually encourage our hiring classes to name themselves and forge their own identity. (That’s how we ended up with groups named “SnackNasty,” “Young Money,” and “The Wolf Pack.”)
Encouraging your hiring classes to develop their own identities not only makes celebrating anniversaries more manageable, it also creates another opportunity to develop a culture of fun and togetherness, and creates for people across the org to get to know you each other.
Hanging without puppies is fun and good for your health. Animals in the office have been proven to relieve stress in the workplace.
If your office isn’t normally dog friendly, work with a nearby shelter to bring puppies to you just for the day. One such shelter is Puppies for Rent based in Utah. They use a “puppy party” model to introduce animals from no-kill shelters to local dog lovers (i.e., potential adopters).
For more (like 117 more) year one celebrations ideas, check our mega list of employee reward ideas.
Two years is a big deal, especially if your workforce skews younger. For people between the ages of 21 and 23, the average tenure is barely over a year, so hitting that second anniversary is definitely a cause for celebration.
Gift a Day Off or Remote Day
Here’s something you might not know: your team craves flexibility, but probably could use a little more of it.
That’s according to the SnackNation 2017 State of Company Culture Report, which parsed thousands of data points from our national company culture survey. In the report, we found that “flexible work hours” was rated the third most important perk (87% of respondents said it is “important” or “very important” to them), yet only 46% of respondents said that this perk is available to them.
The two year mark is the perfect time to gift something that won’t cost you much but that your employees will definitely love you for.
The Five Minute Journal
Based in positive psychology, The Five Minute Journal makes it incredibly easy for your team to start their days focused on gratitude. Recipients use the journal to name the things they’re grateful for, name their long and short term goals, and pause for reflection.
We love this gift not only because it’s simple and affordable, but because it helps reinforce the importance of personal growth and development, and signals to your team that you are invested in their success.
Three years is the time to remind your employees why they love working at your company, so really focus on making things fun, personalized, and social.
Fat Head or Custom T-Shirt
Let your senior team members know you care about them by giving them the gift of… themself.
Have a life sized cutout or Fathead of the person made and surprise them with it by hanging it near their desk to discover. Alternatively, have your team wear custom T-shirts adorned with the person’s face. Either way, it’s a hilarious option that they won’t soon forget.
Make a DIY Custom Video
This is an idea we’ve used for big birthdays here at SnackNation, but it also works perfectly for work anniversaries.
It involves a little extra time and effort (and requires basic video editing skills), so it’s probably best to reserve this idea for milestone anniversaries (we’re thinking three years or more).
But definitely consider it. A custom video is personal, funny, and shareable, and people really do love it.
Here’s an easy formula to create a video that celebrates your employees’ unique personality and all the ways they contribute to your company:
- Come up with a list of funny questions to ask a group of 5-10 people who work with the recipient and know him or her pretty well.
- Ask each person your questions and record their answers with your phone or video camera. Important – make sure you conduct the interviews separately so that people aren’t influenced by previous answers. You want genuine, off-the-cuff responses.
- Edit the responses together using your video editing software of choice. (Here’s a list of the ten best mobile video editing apps.)
- Debut the video during a big team or department meeting. This is key – the idea is to extend the celebration to the larger team.
Here are few sample questions to get you started:
- What is _____ most known for around the office?
- What was _____’s first thought when he woke up this morning?
- If _____ didn’t work at this company, where would she work?
- What’s the weirdest part of your first interview with _____?
- If _____ was on a deserted island, what three things would he want with him?
- What do you like most about working with _____?
Flash Mob / Slow Clap
At SnackNation, we’re all about celebrations that get the whole company involved, and there’s really none better than the office slow clap.
Here’s what you do – at a designated time, get everyone in your team or department to gather around the recipient’s desk. Start with a long, drawn out group clap that picks up in speed and intensity. Within about thirty seconds, this slow clap should be a roar of applause. Spontaneous whistles and high fives are also par for the course.
The slow clap is a fun way to surprise and delight the entire office while also celebrating the individual. Plus, clapping and high fives release oxytocin, one of our brain’s feel good chemicals that helps reinforce social bonds.
Step up your gift game at year four. All the same concepts apply, but really up the ante to make your appreciation known.
Purpose-driven companies perform better. A Deloitte study found that your ability to communicate your company’s purpose has a direct link to how engaged your team is (and therefore affects their performance).
Use work anniversaries to remind your team about the bigger picture by making a charitable donation in their name. Align the charity to your company’s mission, or with a cause that’s close to his or her heart. For instance, if you know that your employee is an animal lover, donate to a local animal shelter.
And let’s face it – most of us have enough stuff. Not all of us need or want another hoodie or water bottle, but there are many of us who have causes that are close to our heart. Plus, having a mission is a big part of creating an engaged team, and focusing on giving helps reinforce and clarify that mission.
Standing desks will run you about $200, so four years or more is an appropriate benchmark to justify a gift that costs a little extra.
The best part about this one is that you’ll be giving your team the added gift of enhanced health and wellbeing. Multiple studies have shown that the sedentary nature of office work has harmful long term health effects. Standing desk help alleviate these effects by engaging your legs and core while you work.
In our era of job-hopping Millennial employees, average job tenure in the U.S. for workers in every industry (and of all ages) is just 4.4 years. Keeping someone around five or more years is definitely cause for celebration. Here are a few ideas to make your office veterans feel the love.
Ok, it doesn’t make sense for every company to give their employees samurai swords, but for LA-based mobile gaming studio Scopely, it makes perfect sense.
For Scopely, work anniversaries are just another chance to express their fun, irreverent, and utterly one-of-a-kind culture. They do this by gifting employees hilarious, often absurd gifts, including custom made samurai swords and personalized oil paintings.
While this approach is certainly tongue-in-cheek, there’s a serious strategy behind the practice. Doing has helped earn Scopely a reputation for being a great place to work, which has helped them recruit and retain the talent they need to keep cranking out hit mobile games year after year.
Take a cue from Scopely and treat work anniversaries as an opportunity to reinforce the things about your culture that make it unique.
Consider giving your veteran employees some skin in the game. Tons of privately held companies are using Employee Stock Option Programs (ESOPs) and other equity programs to give employees who have been with them a while a real sense of ownership.
Not familiar with ESOPs? Here’s a quick primer:
ESOPs give employees the right (but don’t require) to purchase future shares in the company at current valuations. Because of this, they are usually deployed in growth-stage businesses, where there is the potential for big upside. With a decent lawyer and the right incorporation type, they are relatively easy to set up.
They might not be right for every business, but these types of programs give employees a real ownership stake in the company, which will make them more engaged and more personally invested in the success of your business.
Sabbaticals are another increasingly common way for companies to reward their employees.
A great example is found at Media Temple, an LA-based domain and hosting service provider. At Media Temple, employees who have made it to the five year mark are encouraged to take a paid month off to either learn a new hobby, participate in a local service project, or experience a new culture abroad.
And when we say that they take a month off, we mean it. Employees are forbidden from checking work emails or working on company projects during this time.
Media Temple isn’t alone. Tons companies are gifting up to five weeks of time off for five years of employment.
If you think that you couldn’t possibly afford to lose your best employees for a solid month at a time, consider that after five years, five weeks is just 2% of an employee’s tenure.
The benefits tend to outweigh any of the perceived costs. Not only is it a great recruiting tool (Media Temple employees cite the sabbatical practice as being the main reasons for joining the company), but employees return from these trips with new ideas, new perspectives, and a renewed energy to tackle their next big projects.
What creative ideas does your company use to celebrate work anniversaries? We wanna know! Tell us in the comments below.