Episode 58 | How Kuli Kuli Landed in 350+ National Publications without a Single Press Release,

with Kuli Kuli founder & CEO Lisa Curtis

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This week on Brand Builder we talk to Lisa Curtis, the founder and CEO of Kuli Kuli, the company that is taking moringa mainstream.

What’s moringa? Only the next great superfood, with a leaf more nutrient-dense than kale.

Kuli Kuli has been featured in more than 350 national publications and around 10 national broadcasts – including MSNBC and Good Morning America – all without hiring a PR firm or writing a single press release.

In this episode, SnackNation CEO Sean Kelly talks to Lisa to learn the DIY tactics they’ve used to attract serious media attention. Plus there are spirit animals, a Peace Corps mission, a terrorist attack, a raging wildfire – and a truly remarkable brand success story.


Brand Builder is a co-production of SnackNation and ForceBrands.