Episode 21 | How Peaceful Fruits Uses a ‘Chain of Discovery’ to Connect Consumers to the Amazon

with Evan Delahanty, Founder and CEO of Peaceful Fruits

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Evan Delahanty is not a foodie.

Yes, the man who founded Peaceful Fruits, a company that makes honest, whole fruit snacks … was not all that into food at first.

So how did he end up at the helm of a company that’s changing the fruit snack game?

It’s all about connecting people and markets to the Amazon. Evan spent 27 months as a community economic development specialist in Pikin Slee, a remote village of Suriname accessible only by canoe. Giving back to this amazing place has become Evan’s life’s work, and Peaceful Fruits has been the conduit for doing just that.

Takeaways

  • How do you know which ideas you should commit to, and which you should leave for someone else? Evan share his framework for evaluating these.
  • We’ve heard a few times on this show that emerging brands should run with as lean a team as possible. This makes every hiring decision critical. Evan shares one question that will tell you whether or not an applicant has what it takes to join your squad.
  • A Kickstarter campaign is actually a great way to launch a CPG brand. But what are best practices? Evan shares his experience and top tips.

Jump to

  • Why Evan started Peaceful Fruits, even though he admits he’s “not a foodie.” 3:54
  • Why hiring team members with developmental disabilities is both good for society and good for business. 10:44
  • How Peaceful Fruits takes consumers on a journey by creating a “chain of discovery.” 14:02
  • Evan’s #1 hiring tactic. 19:18
  • Kickstart your company with Evan’s Kickstarter best practices. 22:50
  • Evan’s final advice for young entrepreneurs. 25:52

Links

Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.

Brand Builder is a co-production of SnackNation and ForceBrands.