2019 15, 2019

Episode 111 | How Kuju Is Bringing Premium Pour Over Coffee to a Campsite Near You, w/ Co-Founders Jeff & Justin Wiguna

By | Jul, 15, 2019|Categories: Brand Builder|

It’s summer, and hopefully for you that means spending some time in the great outdoors. And whether you're hiking, camping, or glamping, we've found a new must-add item to your outdoor gear checklist - Kuju Coffee. This week, we have brothers and co-founders Jeff and Justin Wiguna of Kuju, a premium, single-serve pour over coffee brand. Kuju is perfect for anytime you want great coffee on-the-go, but it's really caught on among outdoor enthusiasts.

2019 08, 2019

Episode 110 | How Optimism Turned $200 Into $100 Million, with Life Is Good CEO Bert Jacobs

By | Jul, 08, 2019|Categories: Brand Builder|

Life isn’t easy. Life isn’t perfect. But life is good. That’s the motto that has propelled Life Is Good - the lifestyle clothing brand that celebrates optimism - from a $200 initial investment in 1989 to a $100M company today.

2019 01, 2019

Episode 109 | How to Leverage PR Like a Boss and Not Waste Money, with Sabina Gault (Konnect Agency)

By | Jul, 01, 2019|Categories: Brand Builder|

Today's media landscape moves at lightning speed. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money.

2019 24, 2019

Episode 108 | How to Unlock Your Full Leadership Potential, with Bestselling Author Ryan Holiday

By | Jun, 24, 2019|Categories: Brand Builder|

Building a brand isn’t just about the tactical and strategic. It’s also about the abstract and the esoteric. Things like leadership, culture, personal development, even psychology - they all play a part, and they can all be difference-makers. That’s why we’re bringing you this live conversation with Ryan Holiday, a bestselling author, media strategist, and the former marketing director of American Apparel. Ryan has been in the trenches for years, building brands to unbelievable heights, and today he is one of the most highly regarded marketing minds of his generation.

2019 17, 2019

Episode 107 | How to Grow Your Brand From $1M to $10M in 12 Months…Guaranteed

By | Jun, 17, 2019|Categories: Brand Builder|

When it comes down to it, what is a brand? Ask a hundred founders, and you might get a hundred different answers. But this week's guest has a simple, compelling answer -- Words. That's according to Dave Gerhardt, the VP of Marketing at Drift. Why words? Because at the end of the day, a brand all comes down to the stories you tell and the emotions that resonate with your customer. And the medium through which these flow are almost always words on a page (or a screen, as it were). And if a brand is made of words, then copywriting is the most important brand building skill there is. Dave joins us to share his unique approach to marketing, gives us his top trade show tip, and describes the strategies you need to grow your business from $1M to $10M in just 12 months.

2019 10, 2019

Episode 106 | How Vital Proteins Built a Billion Dollar Brand in Less Than 5 Years, Kurt Seidensticker

By | Jun, 10, 2019|Categories: Brand Builder|

Kurt Seidensticker thought Vital Proteins was a paleo running company. Turns out he was building a billion dollar beauty brand. We talked to Kurt about his unconventional path to entrepreneurship (he spent his early career teaching astronauts to fly the space shuttle), his successful influencer marketing strategies, and why #wesprint is his team’s internal motto.

2019 03, 2019

Episode 105 | Why this Gen Z Founder Dropped out of College to Talk About Menstruation, with Aunt Flow CEO & Founder Claire Coder

By | Jun, 03, 2019|Categories: Brand Builder|

When Aunt Flow founder Claire Coder talks about the "hidden cost of menstruation," this is what she means: 86% of women have had their period at work and didn't have access to menstrual products. 64% of women have left work because of this reason. School attendance for young girls decreases by 2.4% among young girls who don't have access to menstrual products. To Claire, these stats are unacceptable. What's worse, they all stem from one fact about how our society deals with menstruation - We don't talk about it. Meet the woman who wants to change all that.

2019 28, 2019

Episode 104 | How to Become a Conscious Leader, with author Diana Chapman

By | May, 28, 2019|Categories: Brand Builder|

Ask yourself - as a leader, are you coming from a place of fear and uncertainty? Do you look for fault and blame in others, cling to an opinion and fixed worldview, and believe in scarcity over abundance? Or are you open to outside interpretations, curious about the world around you, and committed to learning more about yourself and those around you? In other words, are you leading below or above the line?

2019 20, 2019

Episode 103 | How Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in America, with Health-Ade CEO and co-founder Daina Trout

By | May, 20, 2019|Categories: Brand Builder|

This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best testing and highest quality kombucha you can buy. One of the most fascinating things about the Health-Ade story is that they’ve successfully scaled the small batch, artisanal production that makes for great kombucha. It’s pretty crazy - they are the fastest growing company in all of refrigerated beverage, yet they still brew in 2.5 gallon glass jars. (They just have 250,000 of them.) Dainia gets real and vulnerable in this interview. She talks about the highs and lows of building a business, dealing with the self doubt you feel as an entrepreneur, and even near death experiences that changed her perspective on life and business.

2019 13, 2019

Episode 102 | How dosist is Becoming the Starbucks of Cannabis, with dosist CEO Gunner Winston

By | May, 13, 2019|Categories: Brand Builder|

“What we’re going after is almost once in a generation.” Dosist CEO Gunner Winston has big plans for the brand. Founded with the goal of creating the first cannabis products based on the science behind the plant, dosist first made a name for itself through product innovation. Their dose pens, which deliver a consistent dose of THC, even landed them on TIME magazine’s 25 best inventions of 2016 list. But what really drives dosist is a strong brand identity, one that elevates benefits over features, taps into customer aspirations, and has more in common with Nike, Apple, and Starbucks than your typical cannabis company.

2019 06, 2019

Episode 101 | How KRAVE Sparked a Modern CPG Revolution

By | May, 06, 2019|Categories: Brand Builder|

We’ve interviewed a lot of great jerky brands on Brand Builder: Country Archer, Field Trip, Chomps, all progressive brands who have helped people see the category in a whole new light. But every single one of these brands give props to one brand that did it first and paved the way for the rest - KRAVE. So of course, we’ve been dying to get Jon Sebastiani, the founder of KRAVE jerky on the podcast for a while now. The wait is over, as Jon joined us in the Brand Builder studio for this incredible interview.

2019 29, 2019

Episode 100 | The Brand Builder Playbook: Advanced Tips to Skyrocket Sales, Grow Your Brand, and Become a Household Name

By | Apr, 29, 2019|Categories: Brand Builder|

To celebrate our 100th episode, we're launching The Brand Builder Playbook, featuring featuring advanced tips to help you skyrocket sales, grow your brand, and become a household name.

2019 22, 2019

Episode 99 | 7 Essential Tips for Winning in the Era of Infinite Consumer Choice

By | Apr, 22, 2019|Categories: Brand Builder|

This week on Brand Builder we have a conversation about how to get close to the customer, and why that’s so important. It all stems from the idea of infinite supply - that in the era of nearly infinite consumer choice, the way consumer brands innovate has to change if they want to survive.

2019 15, 2019

Episode 98 | 5 Deadly Marketing Mistakes Most CPG Brands Make…And How To Avoid Them, with Hawke Media CEO Erik Huberman

By | Apr, 15, 2019|Categories: Brand Builder|

There are things you’re doing right now that are hurting your business. It’s ok. You’re not the only one. It can be hard to keep up in the constantly shifting landscape of social media platforms, direct to consumer retail channels, marketing best practices, and latest and greatest growth hacks. Luckily, we've got a marketing expert to help you identify and avoid these mistakes. Joining us is Erik Huberman, the founder and CEO of Hawke Media.

2019 08, 2019

Episode 97 | How Ka-Pop! Applies the Lessons of Big CPG to Raise Money, Scale Quickly, and Become a Hit with Consumers

By | Apr, 08, 2019|Categories: Brand Builder|

What if you could take 15 years of CPG experience, distill it down in a 30 minute podcast interview - would you be interested? If you said yes, you're in luck, because that's precisely what's on deck on this week's Brand Builder. We interview Dustin Finkel, the CEO at the Ancient inGRAINed Snack Co., makers of Ka-Pop! snacks. Dustin is a 15+ year veteran of the CPG business. He’s got an MBA from Northwestern, and he’s an adjunct professor at the University of Colorado at Boulder. But With Ka-Pop - it’s the first time he’s started his own brand, and he was surprised by how much he still had to learn. He told us that if he's struggling with these things, he know there are other entrepreneurs who need help with this stuff too. He’s all about paying it forward and giving back.

2019 01, 2019

Episode 96 | How to Make the Right Choice for Your Brand – Even When It’s the Hardest

By | Apr, 01, 2019|Categories: Brand Builder|

This week's episode is all about hard choices. We're talking to Bob McClure, one of the founders of McClure’s pickles, an artisan pickle brand based out of the twin capitals of cool, Brooklyn and Detroit. It's a true family business - Bob launched the brand in 2006 with his brother Joe using their great grandmother Lala’s recipe. For many, their first introduction to the McClure’s brand was their great tasting pickle-flavored potato chips. And I was super surprised when they discontinued them.

2019 25, 2019

Episode 95 | How SANS Mealbar is Overcoming the Single Biggest Challenge New Brands Face

By | Mar, 25, 2019|Categories: Brand Builder|

When you look at the numbers, the meal replacement category represents a gigantic opportunity. We're talking about a $4 billion market in the U.S., and $12 billion globally. What's more, the category lacks product leadership. It's as if the market is just waiting for an upstart brand to seize the mantle - and the marketshare. This week's Brand Builder guest is on a mission to be that brand. We're talking to Nathan Gordon, the CEO and C0-Founder of SANS Mealbar, and his goal is to make SANS the undisputed product leader of this huge category.

2019 18, 2019

Episode 94 | How The Wine RayZyn Company Turned Tragedy into Triumph

By | Mar, 18, 2019|Categories: Brand Builder|

Resilience is something that every entrepreneur needs - and that this week's guest has in spades. We're talking to Andrew Cates, the co-founder of the Wine RayZyn Co. Andrew takes superfood wine grapes, dries them, and covers them in dark chocolate - to make Cabernazyn, Merlayzyn, and Chardonayzyn Wine RayZyns. The result is a healthy yet indulgent snack loaded with antioxidants. We ran through a ton of topics with Andrew, including his founding story and the on-the-ground way he stays close his customers. But perhaps the biggest lesson was on the topic of resilience.

2019 11, 2019

Episode 93 | How the Hottest Brands at Expo West Use Data to Accelerate Growth

By | Mar, 11, 2019|Categories: Brand Builder|

We just wrapped four epic days at the Natural Products EXPO West, the center of the CPG universe. We came, we saw, we sampled. EXPO is a big deal. According to New Hope Network, who puts on the show every year, there were more than 3,500 exhibitors and 85,000 attendees at last year’s EXPO. And I heard estimates that there were more than 90,0000 this year. Rather than get bogged down by everything going on, we narrowed our focus to one topic: data.

2019 04, 2019

Episode 92 | The Surprising Way Customer Obsession Drives Innovation

By | Mar, 04, 2019|Categories: Brand Builder|

Customer Obsession is a hot topic right now. Inspired by the success of Amazon and other customer-centric organizations, brands of all shapes and sizes are realizing that putting the customer's needs first is a recipe of success. At a surface level, being obsessed with your customer creates exceptional experiences and generates goodwill for your brand. But when it's really working as it should, being customer-obsessed actually drives innovation, and expands your organization's capabilities. But how does this dynamic work in practice? And what does it take to practice Customer Obsession at your company? At SnackNation, our theme for 2019 is Customer Obsession, so we sat down with SnackNation CEO Sean Kelly to find out exactly what this idea is all about.