2018 10, 2018

Episode 80 | How Fourth & Heart is Helping Consumers Fall in Love with Ghee

By | Dec, 10, 2018|Categories: Brand Builder|

Ghee is officially having a moment. For those not yet in the know, Ghee is a filtered butter reduction, and a staple ingredient in traditional Indian cooking. It has a higher smoke point - which makes it great for cooking - is full of healthy fats like CLA, and boasts a nutty, delicious flavor that people just love. When it comes to bringing Ghee to the mainstream, you’d be hard pressed to find a more influential brand and founder than Fourth & Heart’s Raquel Tavares. Raquel founded 4th & Heart in 2014 with $80,000 of her own savings. Today they are the category leader and are innovating with new SKUs like flavored Ghee oil and chocolate spreads.

2018 03, 2018

Episode 79 | How this Second Generation Chocolatier is Bringing Science to the Art of Candy Making, with Marich Confetionery CEO Brad van Dam

By | Dec, 03, 2018|Categories: Brand Builder|

This week on Brand Builder, we seek the answer to one question - what makes great chocolate? After all, the ingredients are essentially the same for everyone. But all chocolate are certainly not created equal. So what separates phenomenal product from the rest? To find out, we spoke to Brad van Dam, the president and CEO of Marich Confectionery Co.

2018 29, 2018

Episode 78 | How, When, and If to Raise Capital – Founder’s Bootcamp #2

By | Nov, 29, 2018|Categories: Brand Builder|

This is the second installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check the first episode featuring CPG super lawyer Nick Giannuzzi. Our goal with this series is to feature a different subject matter expert in each episode to supplement your knowledge and help you get to that next level, faster. This week we have investor Andy Whitman, a Managing Partner at 2X Partners. In many ways, Andy and the 2X team paved the way for so much of what we see today in CPG. Virtually no one was investing in emerging natural food brands when 2X launched about 15 years ago. Today, that’s obviously a much different story.

2018 26, 2018

Episode 77 | Why ROAR Wants to Be the Lululemon of Beverages, with ROAR Beverages Founder & CEO Roly Nesi

By | Nov, 26, 2018|Categories: Brand Builder|

This week on Brand Builder, you’re going to hear us roar. Well... ok, you’re going to hear from ROAR Organic CEO & President Roly Nesi. And he's got a lot to say. ROAR is an organic electrolyte infusion drink that is making a huge splash. ROAR started as a side project, but early velocity made its founders realize that they had a hit on their hands. Less than a year and a half since launching, the brand can be found in more than 6,000 retail doors, including COSTCO, Target, Kroger, and Whole Foods.

2018 19, 2018

Episode 76 | Why this Emerging CPG Brand Built Their Own Factory, with LesserEvil CEO Charles Coristine

By | Nov, 19, 2018|Categories: Brand Builder|

Welcome to the first episode in our Founder’s Bootcamp series - a conversation with CPG super lawyer Nick Giannuzzi. We obviously talk to a lot of founders on this show, and many of our guests have cited one lawayer as a major influence, mentor, and partner - someone who helped show them the way to CPG success. That someone is Nick Giannuzzi In fact, the L word - LEGEND - has been thrown around in reference to Nick. In 2017, Forbes named him a “top consumer industry dealmaker and influencer,” and he’s worked with everyone from RXBAR, to Siggi’s, to Glaceau Vitamin Water. (Oh and by the way, he helped negotiate the deals that turned Vitamin Water into a $4B success story.)

2018 15, 2018

Episode 75 | Thinking of Selling Your Brand Some Day? Avoid These 3 Legal Mistakes | Founder’s Bootcamp #1

By | Nov, 15, 2018|Categories: Brand Builder|

Welcome to the first episode in our Founder’s Bootcamp series - a conversation with CPG super lawyer Nick Giannuzzi. We obviously talk to a lot of founders on this show, and many of our guests have cited one lawayer as a major influence, mentor, and partner - someone who helped show them the way to CPG success. That someone is Nick Giannuzzi In fact, the L word - LEGEND - has been thrown around in reference to Nick. In 2017, Forbes named him a “top consumer industry dealmaker and influencer,” and he’s worked with everyone from RXBAR, to Siggi’s, to Glaceau Vitamin Water. (Oh and by the way, he helped negotiate the deals that turned Vitamin Water into a $4B success story.)

2018 12, 2018

Episode 74 | How AWAKE Chocolate is Helping College Students and Working Millennials Live Their Best Lives

By | Nov, 12, 2018|Categories: Brand Builder|

This week we’ve got Adam Deremo, founder & Managing Partner of AWAKE Chocolate. Launched in 2012, AWAKE make great-tasting caffeinated chocolates. They’re all about providing consumers with a quick, easy - and delicious - energy boost to help them get the most out of their day. One of their bars has the same caffeine as a cup of coffee. One of the unique things about AWAKE is that Adam and his cofounders have a history in big, traditional CPG. He talks about how this experience has given them a competitive advantage as they’ve built their brand.

2018 05, 2018

Episode 73 | How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

By | Nov, 05, 2018|Categories: Brand Builder|

This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond - today you can find them in 5000 UK stores - and this year they’ve been breaking into the States in a big way. Ugly is a bit of an “anti-brand.” But that's not to say it's a “brand-less” product - not in the least. When everyone else is going for a minimalist approach, Ugly has chosen a bold aesthetic.

2018 02, 2018

Episode 72 | How Brand Storytelling Can Change the World (Brand Builder X WORLDZ Mashup Episode)

By | Nov, 02, 2018|Categories: Brand Builder|

Brand Builder was the exclusive podcast on the floor at this year’s WORLDZ Summit - a global event that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. And this… is the Brand Builder WORLDZ Mashup episode.

2018 29, 2018

Episode 71 | How RISE Brewing Co. Brings a Craft Beer Approach to Coffee, with RISE co-founders Grant Gyesky and Justin Weinstein

By | Oct, 29, 2018|Categories: Brand Builder|

What would life be without coffee? It’s a daily ritual for millions of people across the world, and the lifeblood of business here in the States. With a product so ubiquitous, and with coffee brands seemingly a dime a dozen, how do you build a brand that cuts through the noise? To find out, we’ve got the folks from RISE Brewing - co-founders Grant Gyesky and Justin Weinstein.

2018 22, 2018

Episode 70 | How JUST is Creating the Toolkit to Fix Our Food System, with JUST CEO & co-founder Josh Tetrick

By | Oct, 22, 2018|Categories: Brand Builder|

This week we’ve got Josh Tetrick, the founder and CEO of JUST. Josh and the team at JUST are radically rethinking staple ingredients typically made from animal products. They make great tasting, plant-based alternatives for egg scrambles, mayo, dressing, cookie dough - and even meat. One of the coolest things about them: food is merely the playing field for JUST. They’re taking on some big issues like global inequality, chronic disease, and climate change.

2018 19, 2018

Episode 69 | Top Culture Lessons from a Veteran CPG Leader, Pt. 2, with Soylent CEO Bryan Crowley

By | Oct, 19, 2018|Categories: Brand Builder|

This week on Brand Builder our guest is Bryan Crowley, the CEO of Soylent. Founded in 2013, the Los Angeles-based company garnered a ton of early attention by bringing a futuristic, Silicon Valley-style approach to food and nutrition. Because of all this early press, Soylent is a brand that people think they understand… but we'd argue really don’t.

2018 15, 2018

Episode 68 | How Soylent is Tackling Some of Society’s Biggest Challenges, with Soylent CEO Bryan Crowley

By | Oct, 15, 2018|Categories: Brand Builder|

This week on Brand Builder our guest is Bryan Crowley, the CEO of Soylent. Founded in 2013, the Los Angeles-based company garnered a ton of early attention by bringing a futuristic, Silicon Valley-style approach to food and nutrition. Because of all this early press, Soylent is a brand that people think they understand… but we'd argue really don’t.

2018 11, 2018

Episode 67 | How Irrational Generosity Drives Today’s Most Successful Leaders, with WORLDZ CEO Roman Tsunder

By | Oct, 11, 2018|Categories: Brand Builder|

This week we have a special bonus episode. We’re releasing one of our favorite interviews featuring Roman Tsunder, the mastermind behind WORLDZ and PTTOW. If you haven’t heard, WORLDZ is a global summit that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. As you’ll hear in the conversation between Roman and SnackNation CEO Sean Kelly, the driving force for Roman has been his belief in what he calls “irrational generosity.” It’s something he’s experienced personally in the most successful leaders, and that he believes is actually the key to their success.

2018 08, 2018

Episode 66 | How WeWork and SoulCycle Built Their Tribe of Raving Fans, with WeWork Partner and SoulCycle co-founder Julie Rice

By | Oct, 08, 2018|Categories: Brand Builder|

Jane Buckingham is the CEO of consumer insights firm Trendera, a bestselling author, and an expert on the generational factors shaping the modern workplace. In this long form interview, she breaks down how Millennials have reshaped work culture as we know it.

2018 04, 2018

Episode 65 | The Ultimate Guide to the Millennial Workplace, with CEO, author, and career expert Jane Buckingham

By | Oct, 04, 2018|Categories: Brand Builder|

Jane Buckingham is the CEO of consumer insights firm Trendera, a bestselling author, and an expert on the generational factors shaping the modern workplace. In this long form interview, she breaks down how Millennials have reshaped work culture as we know it.

2018 01, 2018

Episode 64 | How MatchaBar, Drake, and Ansel Elgort Broke the Internet, with MatchaBar co-founder Graham Fortgang

By | Oct, 01, 2018|Categories: Brand Builder|

What if you could combine the energy of a Samurai Warrior with the focus of a Buddhist monk? According to this week’s guest, this is precisely the promise of matcha. For those not yet in the know, matcha is a fine powder made from stone ground green tea leaves. On the show this week this week is Matcha expert and evangelist Graham Fortgang, the co-founder of MatchaBar.

2018 24, 2018

Episode 63 | How Bitsy’s is Building a Movement Through Brand Storytelling

By | Sep, 24, 2018|Categories: Brand Builder|

Bitsy’s is a brand with a message. They believe that good things come in small packages, that hope and success are inextricably linked, and that small acts of goodness can add up to something monumental. And of course, they're a brand with a message in a more literal sense too - their newest SKU “Good Cookies” has inspirational messages printed on the cookies themselves. The non-cookie vehicle for these message is through brand storytelling, a topic that we go deep on with Bitsy's co-founder Maggie Patton.

2018 20, 2018

Episode 62 | Why a Customer-Centric Mindset is the Key to a World Class Employee Experience

By | Sep, 20, 2018|Categories: Brand Builder|

We’ve talked a lot on this show about how your internal culture informs your external product and brand, and that is definitely still true. But this week we look at this dynamic from the other direction - how a customer-centric mindset should influence the way you think about your company’s culture. This idea has a name - “Employee Experience” - and it’s top-of-mind for CEOs and people-focused leaders at high performing companies. And sure, it’s a bit of a buzzword, but in a tight candidate market, understanding Employee Experience can have a huge impact on your business.

2018 17, 2018

Episode 61 | How Lenny and Larry’s Bootstrapped a Cookie Empire, with founder Barry Turner and EVP Aaron Croutch

By | Sep, 17, 2018|Categories: Brand Builder|

This week on Brand Builder we have Barry Turner, the founder of Lenny and Larry’s. Barry is a bit of a Renaissance man - he's a former competitive bodybuilder and American Gladiator turned protein cookie pioneer. He helped create the baked nutrition category back in 1993 when he and his then partner asked, “Why can’t we put the protein in this chicken breast… into that muffin?” Today, the Lenny and Larry’s effect is felt across the natural foods space. Protein-infused snacks are everywhere as consumers are beginning to understand the importance of high-quality protein to their overall health and nutrition.