2018 13, 2018

Episode 54 | How This Superfood Hunter Discovered the World’s Healthiest Nut, with Barukas cofounder Darin Olien

By | Aug, 13, 2018|Categories: Brand Builder|

This week on Brand Builder we speak to someone who claims to have discovered the world’s healthiest nut. And by the looks of it, he’s on to something. Darin Olien is widely recognized as an authority and valuable resource on plant–based nutrition, supplement formulation and elite performance programs. He’s also a global superfood hunter, and he and the team at Barukas are on a mission to bring the obscure baru nut to the masses.

2018 10, 2018

Episode 53 | Culture Builder: How to Lead with Love and Forget Fear, with bestselling author Robyn O’Brien

By | Aug, 10, 2018|Categories: Brand Builder|

When people in the food industry meet Robyn O’Brien for the first time, they often remark, “Funny, you don’t look like one of them.” “One of them,” presumably being the stereotypical food or environmental activist. And in a way, they're right. Robyn is a self-described “conservative Texas mom” raised in a military family, and admittedly, the last person you’d expect to be leading a crusade to reform the food industry. Yet she is at the forefront of a movement to fundamentally rethink what goes into our nation’s food supply.

2018 06, 2018

Episode 52 | How Morning Recovery Became a $33 Million Brand in Just One Year, with founder Sisun Lee

By | Aug, 06, 2018|Categories: Brand Builder|

This week on the podcast we have Sisun Lee, the CEO and founder of Morning Recovery. Using functional ingredients that have been widely used by South Korean revelers for years, Morning Recovery takes the sting out of a night of heavy drinking so that you can do more the next day. The product launched on Indiegogo and immediately resonated with consumers, hitting 1000% of its crowdfunding goal and selling more than a million dollars in the first three months.

2018 30, 2018

Episode 51 | How this Young Entrepreneur Discovered the World’s Most Sustainable Superfood, with Pulp Pantry CEO Kaitlin Mogentale

By | Jul, 30, 2018|Categories: Brand Builder|

“Waste isn’t waste until you waste it.” Our guest this week claims to have discovered the most sustainable superfood on earth - and it’s something that most manufacturers were simply throwing away. This week we have an in-depth conversation with Kaitlin Mogentale (MOJ-en-tail), founder and CEO of Pulp Pantry. Pulp Pantry make innovative, totally delicious snacks out of pulp - a byproduct from commercial juiceries that usually just gets thrown in landfills. They’re creating a healthy, delicious, sustainable product that’s helping solve some of our most pressing healthy and environmental challenges.

2018 26, 2018

Episode 50 | How to Coach Your Company to Win Championships, with Comparably CEO Jason Nazar

By | Jul, 26, 2018|Categories: Brand Builder|

For our 50th episode, we have a classic conversation with Jason Nazar, an incredibly accomplished entrepreneur and Culture Builder extraordinaire. Jason is the founder and former CEO of DocStoc (which was acquired by Intuit), and he’s also a board member and advisor for some impressive companies. We're talking Wondery, The Bouqs, and StackCommerce to name but a few. Today Jason is the co-founder and CEO at Comparably, a company culture data platform.

2018 25, 2018

Episode 49 | How NeuroGum and MCT Co. are Leading the Functional Ingredient Revolution

By | Jul, 25, 2018|Categories: Brand Builder|

Functional ingredients seem to be all the rage. But what’s behind the functional ingredients craze in CPG these days? To find out, we spoke to two companies and three entrepreneurs who are leading the functional ingredient revolution - MCT Co.’s Matthew Trimner and NeuroGum’s Ryan Chen and Kent Yoshimura. It turns out, functional products are all about aspiration - consumers are increasingly looking for products that aren’t just clean, convenient, and taste amazing, but that actually make their lives better. They want products that move them a little bit closer to that ideal version of themselves.

2018 16, 2018

Episode 48 | How Dirty Lemon is Disrupting Retail Distribution with Technology, with Dirty Lemon CEO & Co-founder Zak Normandin

By | Jul, 16, 2018|Categories: Brand Builder|

This week we’ve got Zak Normandin, the co-Founder & CEO of Dirty Lemon Beverages Dirty Lemon make signature beverages around functional ingredients like charcoal, matcha, ginseng, and collagen, just to name a few. Their drinks are designed to help you get better sleep, elevate your metabolism, or just look your best. Zak and the team have created a red-hot brand that’s been a hit with consumers. But as we learn in this interview, there’s so much more to it than that. Dirty Lemon is the first consumer brand in the world to offer products exclusively via text message - they’re building distribution infrastructure to power the next generation of consumer brands.

2018 11, 2018

Episode 47 | How to Find Your Legacy as a Leader with Dr. John Izzo, Author of The Purpose Revolution

By | Jul, 11, 2018|Categories: Brand Builder|

Our guest this week is Dr. John Izzo, author of six bestselling books, most recently releasing The Purpose Revolution, a manual to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

2018 09, 2018

Episode 46 | How Bohana Brought a Brand New Single-Ingredient Product to the US Market, with Bohana Co-Founders Priyal Bhartia and Nadine Habayeb

By | Jul, 09, 2018|Categories: Brand Builder|

What does it take to bring a totally new product to the US market? How do you go about sourcing the highest quality option for a single-ingredient product? How do you bring an ancient Indian practice to the US CPG industry? Even after just a couple months to market, Priyal Bhartia and Nadine Habayeb of Bohana have answered these questions with their newly launched snack: popped water lily seeds. Yes, that’s a thing - and we’ll tell all about how this dynamic duo is bringing this functional and delicious Indian ingredient to The States.

2018 02, 2018

Episode 45 | How Karma Nuts Created a Category-Leading Brand Out of a Commodity, with Karma Nuts CEO and founder Ganesh Nair

By | Jul, 02, 2018|Categories: Brand Builder|

Can you turn a commodity into a brand? How do you take something familiar, and build a story around it? How do you make something old new again? Karma Nuts is doing exactly that. Founder and CEO Ganesh Nair has brought innovation and brand building to the common cashew. The innovation is so simple, it’s genius. Karma Nuts are wrapped, meaning they are presented with the skin on, which increases the flavor and provides as much antioxidants as blueberries and other superfoods.

2018 25, 2018

Episode 43 | How the Best Brands are Using Consumer Insights to Win, with Love With Food founder Aihui Ong

By | Jun, 25, 2018|Categories: Brand Builder|

I think it’s fair to say that many entrepreneurs (or their investors) have an exit in mind as they're building their brand. It’s a familiar trope - work like crazy for a few years, build some buzz and some momentum, and eventually a bigger fish is bound to snatch you up. Of course, the reality of the experience is usually much different.

2018 21, 2018

Episode 42 | How to Create a Culture of Rapid Personal Growth, with Impact Theory CEO and Quest Nutrition co-founder Tom Bilyeu

By | Jun, 21, 2018|Categories: Brand Builder|

To follow up our conversation with KNOW Foods co-CEO Yemeni Mesa, we're replaying this classic culture-focused interview with Tom Bilyeu. Tom is the co-founder of Quest Nutrition and now leads Impact Theory, a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Their mission? To “free people from The Matrix,” which he explains in this interview.

2018 18, 2018

Episode 41 | How to Master the Ecomm Ecosystem, with EBOOST founder Josh Taekman

By | Jun, 18, 2018|Categories: Brand Builder|

This week we have Josh Taekman, the founder of EBOOST. EBOOST provides clean performance products that increase energy, focus, and all-around well-being. One of the coolest things about EBOOST - from the beginning Josh and his team decided to treat it more like a fashion brand, and really make a lifestyle play in the CPG space. The company also recently went through a brand refresh that looks amazing, and launched an RTD (ready to drink) clean energy product. On top of all the brand building strategies, Josh had some amazing stories from his time in the music industry working with Sean Combs (yes, that Sean Combs) and coming this close to launching a massive joint venture with 50 Cent.

2018 11, 2018

Episode 40 | How to Launch the Ultimate Influencer Strategy, with KNOW Foods Co-CEO Yemeni Mesa

By | Jun, 11, 2018|Categories: Brand Builder|

If you have an innovative or functional product, you know that one of the biggest challenges is spreading the word about its features and benefits. One problem - people don’t connect with information. Consumers connect more on an emotional level, with aspirational messages or lifestyle images. A dissertation on the metabolic integrity of non-GMO allulose… that just isn’t going to land. The KNOW Foods team have found a solution - unleash the power of influencers. This week, KNOW Foods Co-CEO Yemeni Mesa joins us to talk about the influencer strategy that's changing the game for the rapidly growing, keto-friendly baked goods brand.

2018 04, 2018

Episode 39 | How to Survive a Pivot and Become Exit-Worthy, with BFY Managing Partner and Plum Organics Founder Gigi Lee Chang

By | Jun, 04, 2018|Categories: Brand Builder|

There are certain guests for whom there's just no denying - this person is a bonafide Brand Builder. But Gigi Lee Chang, she’s something else. When you look at her body of work thus far, she's not just a Brand Builder, she's more like a Brand Renaissance Woman. This week, Gigi Lee joins SnackNation CEO Sean Kelly to discuss this remarkable trajectory, and to share her lessons learned along the way. The pair discuss the packaging innovation that helped make Plum Organics a hit, the BFY model and why it's important to fuel growth without dilution, and the somewhat unexpected mindset you need to position your company for an exit.

2018 31, 2018

Episode 38 | How to Turn Your Beliefs into a Brand (and Raise a Billion Dollars), with Fair.com Founder Scott Painter

By | May, 31, 2018|Categories: Brand Builder|

We’re back with another “Culture Builder” edition of the podcast, where we focus on how to build great teams and become the leader your brand needs to reach that next level. This week’s guest is someone who - it might be argued - represents the very embodiment of success. We’re talking about Scott Painter, probably best known as the founder and CEO of both True Car and Cars Direct. He’s made a name for himself by launching and leading disruptive companies that anticipate consumer behavior and capture huge markets. But as is usually the case, its’ rarely ever that simple. In this fireside chat with SnackNation CEO Sean Kelly, Scott reveals that while he has climbed to the heights of success multiple times… he’s also lost it all just as many times. We mean really lost it all. As in lost his home, lost relationships, you name it.

2018 30, 2018

Episode 37 | How to Refresh Your Brand for Massive Growth, with Amir Haque (Mistress) and Alysse Burroni (SnackNation)

By | May, 30, 2018|Categories: Brand Builder|

A logo that you designed yourself on a cross country flight. Package design you slapped together in powerpoint minutes before the first production run. A brand name that you landed on because, well, the URL was available. In the startup world, there’s no shortage of accidentally, stumbled upon, or just plain DIY brands. But why have an accidental brand when you can have a strategic one? A well-thought out brand might just be the one thing holding you back from your next big growth phase. This week on brand builder we talk about the rebrand, and how refreshing your brand can position you for massive growth.

2018 21, 2018

Episode 36 | How to Exponentially Grow Sales and Land in More Than 16k Stores, with Country Archer CEO Eugene Kang

By | May, 21, 2018|Categories: Brand Builder|

Our guests this week are Eugene Kang and Mathew Thalakotur, the CEO and Marketing Director at Country Archer Jerky Co. Under their leadership, the brand has seen exponential growth, doubling sales each year for four years, and landing in more than 16k stores. Eugene and Mathew joined us in studio to talk about the origins (and accidental rediscovery) of Country Archer, the challenges and advantages of reinvigorating a heritage brand, hiring, and the right way to launch your next product.

2018 17, 2018

Episode 35 | How to Build a Game Changing Brand through Honesty, with the Honest Company’s Christopher Gavigan

By | May, 17, 2018|Categories: Brand Builder|

We're back with another culture-focused episode. This time we bring you a conversation with Honest Company co-founder and CPO (that's Chief Purpose Officer) Christopher Gavigan. Believe it or not, Christopher doesn’t run a CPG brand. That’s because the energetic co-founder considers Honest – the makers of beautifully designed, environmentally friendly, and unquestionably safe household products for parents and kids – to be a “portfolio of trust” rather than a typical consumer goods label.

2018 14, 2018

Episode 34 | How to Use Data and Sampling to Turn Insights Into Sales, with Vegetarian Traveler CEO Christy Krejci

By | May, 14, 2018|Categories: Brand Builder|

This week on Brand Builder we’ve got Christy Krejci, the co-founder and CEO of Vegetarian Traveler. In many ways, the Vegetarian Traveler origin story is a classic entrepreneurial tale. Christy and her husband/co-founder Chuck had been committed vegetarians for many years, and had always been looking for an easy way to add plant-based protein to their meals. After waiting for someone else to solve this problem, they realized they had to do it themselves. Luckily for all of us, Vegetarian Traveler was born.