2019 11, 2019

Episode 128 | Rebel With a Cause: How This Social Entrepreneur Beat the Odds & Built a $50M Brand, w/ Saffron Road CEO Adnan Durrani

By | Nov, 11, 2019|Categories: Brand Builder|

When Saffron Road founder Adnan Durrani first started talking to investors about things like social entrepreneurship and multiple bottom lines, they looked at him “as if [he] had nine heads.” But thirty years ago, Adnan saw the emerging Millennial consumer as the future of CPG, even if the wider business community wasn't ready for a brand proposition that placed health, sustainability, and animal welfare at the forefront. Today, Adnan’s big bet on Millennial values has paid off, and he sits at the helm of a $50 million brand: Saffron Road.

2019 04, 2019

Episode 127 | How to Become the Category King in an Old Industry (with Boozy Tea)

By | Nov, 04, 2019|Categories: Brand Builder|

Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does. The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words - No compromise.

2019 28, 2019

Episode 126 | How to Achieve Massive Scale by Breaking Into New Markets, with Ekoa co-founder & COO Alejandro Restrepo

By | Oct, 28, 2019|Categories: Brand Builder|

A lot of brands looking to scale focus on optimizing and growing in the market they’re already in. But at a certain point, you’ve got to think bigger. In order to achieve scale, you have to break into new markets. And that’s what this week’s episode is all about. Alejandro Restrepo is the co-founder and COO of Ekoa, and he’s embarking on the ultimate market breakthrough - taking a successful suite of brands in Brazil and entering the U.S.

2019 21, 2019

Episode 125 | Why This Former Reality TV Producer is Building the “Millennial Unilever,” with Brandable CEO Oliver Bogner

By | Oct, 21, 2019|Categories: Brand Builder|

This week on Brand Builder, we hear from Oliver Bogner, the CEO and founder of brandable. Brandable is a CPG platform focused on innovating, curating and creating brands that enable people to live their best lives. Think of it almost like an entertainment studio, but for better-for-you CPG brands. Oliver has a big, audacious vision for brandable: he wants to become the “Millennial Unilever,” with a suite of brands that will be around for the next hundred years. And with exclusive deals with Target, Walmart, and other big time retailers, he and the team are well on their way.

2019 14, 2019

Episode 124 | Why Today’s Consumers Demand That Your Brand Gives Back, w/ Feeding America’s Briana Crane

By | Oct, 14, 2019|Categories: Brand Builder|

What does your brand stand for? If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to support brands that make a difference, not just a profit. This week, SnackNation Chief Revenue Officer Chelsie Lee sits down with Briana Crane, the Director of Development at Feeding America to understand how this dynamic shows up for your brand.Both Briana and Chelsie have unique insight into the ways philanthropic giving can help create a lasting affinity and deeper loyalty with your brand. The Feeding America network is the nation’s largest domestic hunger-relief organization, and they rely on the support of hundreds of companies across the U.S. to help end hunger in America.

2019 07, 2019

Episode 123 | The Hottest Trends in CPG (Expo East Recap), with SnackNation’s Clara Kim

By | Oct, 07, 2019|Categories: Brand Builder|

This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business and Jordan's former professor. Brenda is a foremost communication expert. She has coached executives in Fortune 500 companies around the world, helping them understand their audiences, build a personal brand, and become more effective executives. We go deep on the topic of influence - which, by the way, probably doesn't mean what you think it means - unlocking the 3 pillars of influential communication and the two dimensions of credibility along the way. Why does all this matter to you? Because we know there’s a good chance you have to make big pitches all the time - to your board, to investors, to retailers. Brenda’s here to help you nail that next big, important meeting.

2019 30, 2019

Episode 122 | How to Nail Your Next Big Pitch, with Brenda Bailey-Hughes

By | Sep, 30, 2019|Categories: Brand Builder|

This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business and Jordan's former professor. Brenda is a foremost communication expert. She has coached executives in Fortune 500 companies around the world, helping them understand their audiences, build a personal brand, and become more effective executives. We go deep on the topic of influence - which, by the way, probably doesn't mean what you think it means - unlocking the 3 pillars of influential communication and the two dimensions of credibility along the way. Why does all this matter to you? Because we know there’s a good chance you have to make big pitches all the time - to your board, to investors, to retailers. Brenda’s here to help you nail that next big, important meeting.

2019 23, 2019

Episode 121 | How to Discover Your Unique Ability – and Bring It Out in Others

By | Sep, 23, 2019|Categories: Brand Builder|

Think about the one thing you love to do. It could be a task you perform in your job, in school, or in your everyday life. This is the thing that energizes you when you think about it, and motivates you to get up every day. When you're doing it, time seems to fly by, and you walk away with more energy than when you started. This is your unique ability, and designing your life (and work) to spend more time doing it is the secret to greater happiness and productivity.

2019 16, 2019

Episode 120 | How to Supercharge Your Business with Happiness, with Delivering Happiness CEO Jenn Lim

By | Sep, 16, 2019|Categories: Brand Builder|

Is happiness something good leaders should care about? Ask most business leaders fifteen years ago, and you’d be hard pressed to find one who thought that happiness was a primary concern. Work should be about results, right? Happiness is incidental at best. Then came along a little company called Zappos.

2019 09, 2019

Episode 119 | Why You Should Ignore Industry Trends, w/ Becky and Jeremy Dahl, Founding Partners at Bex Brands

By | Sep, 09, 2019|Categories: Brand Builder|

Our guests this week are Becky and Jeremy Dahl, the creative minds behind Bex Brands. Together they lead an agency that specializes in packaging design, brand identity, and brand management in the packaged goods industry (i.e., they are the perfect guests for Brand Builder). If Bex Brands sounds familiar, that might be because they’re the agency behind the transformative brand refresh and packaging redesign for Lily’s Sweets (episode 116).

2019 03, 2019

Episode 118 | Why This Mission-Driven Bracelet Brand is Launching a Beverage, with Lokai CEO & founder Steven Izen

By | Sep, 03, 2019|Categories: Brand Builder|

Our guest this week is Steven Izen, the CEO and founder of Lokai. In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of Mount Everest and another contains mud from the Dead Sea - a reminder to stay humble in life’s high points and hopeful in life’s low points. But while Lokai bracelets symbolize balance, the brand is coming out with a new functional product line that promotes balance in a much more tangible way.

2019 26, 2019

Episode 117 | How to Name Your Brand for Maximum Recall, with Siegel+Gale Group Director of Naming Aaron Hall

By | Aug, 26, 2019|Categories: Brand Builder|

This week on Brand Builder, we're talking about one of the most important aspects of your brand, yet one that so often ends up being accidental, un-strategic, or even an afterthought. The name. Whether it’s your brand or a new SKU or product, a name is the ultimate first impression. And if you do it right, a name can do a lot of work for you - set a tone or mood, impart critical information, or communicate a core value. To tell us how to do it right, we’ve got Aaron Hall, the Group Director of Naming at Siegel+Gale

2019 19, 2019

Episode 116 | How Data Can Help Your Brand Find Its Sweet Spot, with Lily’s Sweets CEO Jane Miller

By | Aug, 19, 2019|Categories: Brand Builder|

Our guest this week is Jane Miller, the CEO of Lily’s sweets. Lily’s make a line of delicious chocolate bars, baking bits and baking bars that have less than 1 gram of sugar per serving. Jane represents a slightly different type of guest for us. She's a CEO with 35 years of food business experience... but not a founder. Jane’s background is as a high level executive at places like Heinz and Frito Lay, and she joined Lily's with a specific goal in mind: help scale the business. With a new look, new SKUs, and the rising tide of awareness around the drawbacks of too much sugar, the brand is poised for breakout success.

2019 12, 2019

Episode 115 | How to Maximize Your Brand’s Impact Through Masterful Storytelling

By | Aug, 12, 2019|Categories: Brand Builder|

This week, a conversation with Omaze co-founder and CEO Ryan Cummins. Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes. They've worked with a who's-who of A-list celebrities, including the cast of Game of Thrones, George Clooney, the gang from It’s Always Sunny in Philadelphia... and that’s barely scratching the surface . But what Omaze really does is tell stories. Their philanthropic model relies on getting consumers excited, and they do that through their incredibly creative campaigns. They've raised more than $150M for over 400 different charities.

2019 05, 2019

Episode 114 | How Discomfort and Stress Create High Performance, with 15five CEO David Hassell

By | Aug, 05, 2019|Categories: Brand Builder|

If you're a business leader, employee happiness should never be your goal. Sound strange? That's according to today’s Brand Builder guest, David Hassell. David is a serial entrepreneur and the CEO and founder of 15five, software that makes continuous employee feedback simple, and helps drive high-performing cultures.

2019 29, 2019

Episode 113 | A Creative’s Guide to Building an Irresistible Brand Identity

By | Jul, 29, 2019|Categories: Brand Builder|

How important is my logo? How do I hire a designer? Do I need to rebrand? Can I rebrand? What's a brand book anyway? This week we learn the answer to all these questions and more from veteran Creative Director Eric Wilkinson.

2019 22, 2019

Episode 112 | How to Partner with Nike, Starbucks, and Apple

By | Jul, 22, 2019|Categories: Brand Builder|

In honor of National Ice Cream Day, we're talking to Dream Pops CEO and Co-Founder David Greenfeld. Dream Pops is a plant-based frozen dessert, packed with superfoods, but made without dairy, gluten and soy. Its innovative shape and consistency make it remarkably snackable (which we love), and with a 3-star Michelin chef concocting the flavors, it's downright delicious.

2019 15, 2019

Episode 111 | How Kuju Is Bringing Premium Pour Over Coffee to a Campsite Near You, w/ Co-Founders Jeff & Justin Wiguna

By | Jul, 15, 2019|Categories: Brand Builder|

It’s summer, and hopefully for you that means spending some time in the great outdoors. And whether you're hiking, camping, or glamping, we've found a new must-add item to your outdoor gear checklist - Kuju Coffee. This week, we have brothers and co-founders Jeff and Justin Wiguna of Kuju, a premium, single-serve pour over coffee brand. Kuju is perfect for anytime you want great coffee on-the-go, but it's really caught on among outdoor enthusiasts.

2019 08, 2019

Episode 110 | How Optimism Turned $200 Into $100 Million, with Life Is Good CEO Bert Jacobs

By | Jul, 08, 2019|Categories: Brand Builder|

Life isn’t easy. Life isn’t perfect. But life is good. That’s the motto that has propelled Life Is Good - the lifestyle clothing brand that celebrates optimism - from a $200 initial investment in 1989 to a $100M company today.

2019 01, 2019

Episode 109 | How to Leverage PR Like a Boss and Not Waste Money, with Sabina Gault (Konnect Agency)

By | Jul, 01, 2019|Categories: Brand Builder|

Today's media landscape moves at lightning speed. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money.

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