Episode 122 | How to Nail Your Next Big Pitch

with Brenda Bailey-Hughes, Indiana University’s Kelley School of Business

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This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business and Jordan’s former professor.

Brenda is a foremost communication expert. She has coached executives in Fortune 500 companies around the world, helping them understand their audiences, build a personal brand, and become more effective executives.

We go deep on the topic of influence – which, by the way, probably doesn’t mean what you think it means – unlocking the 3 pillars of influential communication and the two dimensions of credibility along the way.

Why does all this matter to you? Because we know you have to make big pitches all the time – to your board, to investors, to retailers. Brenda’s here to help you nail that next big, important meeting.

If that weren’t enough, we also talk about design thinking, which is both a fascinating topic, and a useful framework that will help you create a stickier brand.

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