About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2018 15, 2018

SnackNation Named #3 Fastest Growing Private Company in Los Angeles by LABJ

By | Nov, 15, 2018|Categories: Press|

CULVER CITY - October 12, 2018 - SnackNation Ranks Third out of 100 in Los Angeles Business Journal's Annual List

2018 12, 2018

Episode 74 | How AWAKE Chocolate is Helping College Students and Working Millennials Live Their Best Lives

By | Nov, 12, 2018|Categories: Brand Builder|

This week we’ve got Adam Deremo, founder & Managing Partner of AWAKE Chocolate. Launched in 2012, AWAKE make great-tasting caffeinated chocolates. They’re all about providing consumers with a quick, easy - and delicious - energy boost to help them get the most out of their day. One of their bars has the same caffeine as a cup of coffee. One of the unique things about AWAKE is that Adam and his cofounders have a history in big, traditional CPG. He talks about how this experience has given them a competitive advantage as they’ve built their brand.

2018 05, 2018

Episode 73 | How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

By | Nov, 05, 2018|Categories: Brand Builder|

This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond - today you can find them in 5000 UK stores - and this year they’ve been breaking into the States in a big way. Ugly is a bit of an “anti-brand.” But that's not to say it's a “brand-less” product - not in the least. When everyone else is going for a minimalist approach, Ugly has chosen a bold aesthetic.

2018 02, 2018

Episode 72 | How Brand Storytelling Can Change the World (Brand Builder X WORLDZ Mashup Episode)

By | Nov, 02, 2018|Categories: Brand Builder|

Brand Builder was the exclusive podcast on the floor at this year’s WORLDZ Summit - a global event that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. And this… is the Brand Builder WORLDZ Mashup episode.

2018 29, 2018

Episode 71 | How RISE Brewing Co. Brings a Craft Beer Approach to Coffee, with RISE co-founders Grant Gyesky and Justin Weinstein

By | Oct, 29, 2018|Categories: Brand Builder|

What would life be without coffee? It’s a daily ritual for millions of people across the world, and the lifeblood of business here in the States. With a product so ubiquitous, and with coffee brands seemingly a dime a dozen, how do you build a brand that cuts through the noise? To find out, we’ve got the folks from RISE Brewing - co-founders Grant Gyesky and Justin Weinstein.

2018 22, 2018

Episode 70 | How JUST is Creating the Toolkit to Fix Our Food System, with JUST CEO & co-founder Josh Tetrick

By | Oct, 22, 2018|Categories: Brand Builder|

This week we’ve got Josh Tetrick, the founder and CEO of JUST. Josh and the team at JUST are radically rethinking staple ingredients typically made from animal products. They make great tasting, plant-based alternatives for egg scrambles, mayo, dressing, cookie dough - and even meat. One of the coolest things about them: food is merely the playing field for JUST. They’re taking on some big issues like global inequality, chronic disease, and climate change.

2018 18, 2018

On the Heels of Recent Acquisition by SnackNation, Love with Food Reveals New Name and Logo

By | Oct, 18, 2018|Categories: Press|

CULVER CITY - October 18, 2018 - Following the June, 2018 acquisition of EdgiLife Media and their consumer brand Love With Food, SnackNation is making strides to merge the two brands with the premiere of Love With Food by SnackNation. The formal integration means a greater snack selection, enhanced consumer insight capabilities, and the NEW addition of non-snack CPGs and sundries to Love With Food by SnackNation’s monthly offerings. Updated name and logo will be reflected on https://lovewithfood.com October 18th 2018. The integration of Love With Food by SnackNation expands SnackNation’s reach exponentially and now serves more than 5,000 businesses and tens of thousands of homes. Both office and home services deliver only the best, emerging and delicious, better-for-you snack brands in an ultra-convenient membership experience.

2018 15, 2018

Episode 68 | How Soylent is Tackling Some of Society’s Biggest Challenges, with Soylent CEO Bryan Crowley

By | Oct, 15, 2018|Categories: Brand Builder|

This week on Brand Builder our guest is Bryan Crowley, the CEO of Soylent. Founded in 2013, the Los Angeles-based company garnered a ton of early attention by bringing a futuristic, Silicon Valley-style approach to food and nutrition. Because of all this early press, Soylent is a brand that people think they understand… but we'd argue really don’t.

2018 11, 2018

Episode 67 | How Irrational Generosity Drives Today’s Most Successful Leaders, with WORLDZ CEO Roman Tsunder

By | Oct, 11, 2018|Categories: Brand Builder|

This week we have a special bonus episode. We’re releasing one of our favorite interviews featuring Roman Tsunder, the mastermind behind WORLDZ and PTTOW. If you haven’t heard, WORLDZ is a global summit that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. As you’ll hear in the conversation between Roman and SnackNation CEO Sean Kelly, the driving force for Roman has been his belief in what he calls “irrational generosity.” It’s something he’s experienced personally in the most successful leaders, and that he believes is actually the key to their success.

2018 08, 2018

Episode 66 | How WeWork and SoulCycle Built Their Tribe of Raving Fans, with WeWork Partner and SoulCycle co-founder Julie Rice

By | Oct, 08, 2018|Categories: Brand Builder|

Jane Buckingham is the CEO of consumer insights firm Trendera, a bestselling author, and an expert on the generational factors shaping the modern workplace. In this long form interview, she breaks down how Millennials have reshaped work culture as we know it.

2018 01, 2018

Episode 64 | How MatchaBar, Drake, and Ansel Elgort Broke the Internet, with MatchaBar co-founder Graham Fortgang

By | Oct, 01, 2018|Categories: Brand Builder|

What if you could combine the energy of a Samurai Warrior with the focus of a Buddhist monk? According to this week’s guest, this is precisely the promise of matcha. For those not yet in the know, matcha is a fine powder made from stone ground green tea leaves. On the show this week this week is Matcha expert and evangelist Graham Fortgang, the co-founder of MatchaBar.

2018 24, 2018

Episode 63 | How Bitsy’s is Building a Movement Through Brand Storytelling

By | Sep, 24, 2018|Categories: Brand Builder|

Bitsy’s is a brand with a message. They believe that good things come in small packages, that hope and success are inextricably linked, and that small acts of goodness can add up to something monumental. And of course, they're a brand with a message in a more literal sense too - their newest SKU “Good Cookies” has inspirational messages printed on the cookies themselves. The non-cookie vehicle for these message is through brand storytelling, a topic that we go deep on with Bitsy's co-founder Maggie Patton.

2018 20, 2018

Episode 62 | Why a Customer-Centric Mindset is the Key to a World Class Employee Experience

By | Sep, 20, 2018|Categories: Brand Builder|

We’ve talked a lot on this show about how your internal culture informs your external product and brand, and that is definitely still true. But this week we look at this dynamic from the other direction - how a customer-centric mindset should influence the way you think about your company’s culture. This idea has a name - “Employee Experience” - and it’s top-of-mind for CEOs and people-focused leaders at high performing companies. And sure, it’s a bit of a buzzword, but in a tight candidate market, understanding Employee Experience can have a huge impact on your business.

2018 17, 2018

Episode 61 | How Lenny and Larry’s Bootstrapped a Cookie Empire, with founder Barry Turner and EVP Aaron Croutch

By | Sep, 17, 2018|Categories: Brand Builder|

This week on Brand Builder we have Barry Turner, the founder of Lenny and Larry’s. Barry is a bit of a Renaissance man - he's a former competitive bodybuilder and American Gladiator turned protein cookie pioneer. He helped create the baked nutrition category back in 1993 when he and his then partner asked, “Why can’t we put the protein in this chicken breast… into that muffin?” Today, the Lenny and Larry’s effect is felt across the natural foods space. Protein-infused snacks are everywhere as consumers are beginning to understand the importance of high-quality protein to their overall health and nutrition.

2018 10, 2018

Episode 60 | How Daily Harvest is Leading a Frozen Revolution, with Daily Harvest founder and CEO Rachel Drori

By | Sep, 10, 2018|Categories: Brand Builder|

What comes to mind when someone says the words "frozen food"? Probably dinosaur-shaped chicken nuggets, ice cream, or the long forgotten TV dinner hanging out in the back of your freezer. And that's the problem. What most people don't know is that freezing food - particularly produce - has a ton of health and nutrition advantages. For example, did you know that blueberries have 200% more vitamin C when frozen versus fresh after 3 days. Or that spinach has 25% more vitamin E after 3 days when its frozen? Bonkers.

2018 03, 2018

Episode 58 | How Kuli Kuli Landed in 350+ National Publications without a Single Press Release, with Kuli Kuli founder & CEO Lisa Curtis

By | Sep, 03, 2018|Categories: Brand Builder|

This week on Brand Builder we talk to Lisa Curtis, the founder and CEO of Kuli Kuli, the company that is taking moringa mainstream. What’s moringa? Only the next great superfood, with a leaf more nutrient-dense than kale. Kuli Kuli has been featured in more than 350 national publications and around 10 national broadcasts - including MSNBC and Good Morning America - all without hiring a PR firm or writing a single press release.

2018 27, 2018

Episode 57 | How Sugarfina Hit $40M in Revenue with Zero Marketing Spend

By | Aug, 27, 2018|Categories: Brand Builder|

The next time an ROI-obsessed executive or board member questions why you're so heavily invested in something “fuzzy” like brand, throw this quote back at them: "We were able to get to $40M, no marketing spend." That's Rosie O'Neill, the co-founder and co-CEO of Sugarfina, and our guest on this week’s Brand Builder. You may have seen Sugarfina at an upscale mall or a Nordstrom near you - they’re a luxury candy boutique for grown-ups that brings a fresh and fashionable approach to confections, and a true disruptor in the $200B confections industry.

2018 24, 2018

Episode 56 | How Hippeas is Applying a Big CPG Approach to Brand Building, with Green Park Brands founder & CEO Livio Bisterzo

By | Aug, 24, 2018|Categories: Brand Builder|

"Millennials are the modern hippies. They go to Coachella and want the world to be a better place - that was the insight.” That's Livio Bisterzo, the CEO of Green Park Brands, the brand studio behind the insanely popular puffed snack Hippeas. This week, we talk to Livio about taking a consumer-oriented, Big CPG approach to building startup brands. Plus, he fills us in on the unintended consequences of launching in Starbucks, why he's bullish on billboards, and of course, why he believes Millennials are the hippies of today.

2018 16, 2018

SnackNation Tops Inc. Magazine’s 37th Annual List of Fastest-Growing Companies

By | Aug, 16, 2018|Categories: Press|

CULVER CITY - August 15th, 2018 – SnackNation, the leading nationwide tech-enabled, better-for-you snack marketplace ranked 24th on the annual Inc. 5,000, the most prestigious ranking of the nation’s fastest-growing companies. In addition to the top overall ranking, SnackNation placed 2nd overall in the Food + Beverage category which includes three brand partners featured in SnackNation boxes: Chomps, Chef’s Cut Real Jerky, and moringa superfood Kuli Kuli.

2018 15, 2018

Episode 55 | How to Succeed in Chobani’s Highly Selective Incubator

By | Aug, 15, 2018|Categories: Brand Builder|

A few years ago, “incubation” wasn’t a term you really heard in CPG at all. That's definitely changed. Whether it’s Big CPG or a venture capital firm, the big strategics are trying to get closer to that early stage innovation, and incubation is one way to do that. The list of brands finding success within the incubator model seems to be growing exponentially. But many - if not most - of the food incubators we see today are modeled after something like TechStars: the incubator provides mentorship, funding, a community, all in exchange for an equity stake in the company. Sometimes that’s a great arrangement for founders. But not always. In fact, many of these models are anything but "founder friendly." Chobani has come around and turned this model on its head.