About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2019 20, 2019

Episode 103 | How Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in America, with Health-Ade CEO and co-founder Daina Trout

By | May, 20, 2019|Categories: Brand Builder|

This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best testing and highest quality kombucha you can buy. One of the most fascinating things about the Health-Ade story is that they’ve successfully scaled the small batch, artisanal production that makes for great kombucha. It’s pretty crazy - they are the fastest growing company in all of refrigerated beverage, yet they still brew in 2.5 gallon glass jars. (They just have 250,000 of them.) Dainia gets real and vulnerable in this interview. She talks about the highs and lows of building a business, dealing with the self doubt you feel as an entrepreneur, and even near death experiences that changed her perspective on life and business.

2019 13, 2019

Episode 102 | How dosist is Becoming the Starbucks of Cannabis, with dosist CEO Gunner Winston

By | May, 13, 2019|Categories: Brand Builder|

“What we’re going after is almost once in a generation.” Dosist CEO Gunner Winston has big plans for the brand. Founded with the goal of creating the first cannabis products based on the science behind the plant, dosist first made a name for itself through product innovation. Their dose pens, which deliver a consistent dose of THC, even landed them on TIME magazine’s 25 best inventions of 2016 list. But what really drives dosist is a strong brand identity, one that elevates benefits over features, taps into customer aspirations, and has more in common with Nike, Apple, and Starbucks than your typical cannabis company.

2019 06, 2019

How to Run a Productive One-on-One Meeting: Tips, Agendas & Mistakes to Avoid

By | May, 06, 2019|Categories: SnackNation Office|

Whether you’re a Manager, Director, or Executive, here’s how to make the most out of your next one-on-one meeting. Tips, agendas, & mistakes to avoid.

2019 06, 2019

17 Lessons Most First Time Managers Make the Hard Way

By | May, 06, 2019|Categories: SnackNation Office|

We asked around and uncovered the top mistakes that most first time managers end up making the hard way, so you don't have to.

2019 06, 2019

21 Freakishly Effective Ways to Motivate Employees [Updated for 2019]

By | May, 06, 2019|Categories: SnackNation Office|

Learn how to motivate employees with this complete guide. It has everything from the top articles you need to read to the influencers you should follow.

2019 06, 2019

Episode 101 | How KRAVE Sparked a Modern CPG Revolution

By | May, 06, 2019|Categories: Brand Builder|

We’ve interviewed a lot of great jerky brands on Brand Builder: Country Archer, Field Trip, Chomps, all progressive brands who have helped people see the category in a whole new light. But every single one of these brands give props to one brand that did it first and paved the way for the rest - KRAVE. So of course, we’ve been dying to get Jon Sebastiani, the founder of KRAVE jerky on the podcast for a while now. The wait is over, as Jon joined us in the Brand Builder studio for this incredible interview.

2019 29, 2019

Episode 100 | The Brand Builder Playbook: Advanced Tips to Skyrocket Sales, Grow Your Brand, and Become a Household Name

By | Apr, 29, 2019|Categories: Brand Builder|

To celebrate our 100th episode, we're launching The Brand Builder Playbook, featuring featuring advanced tips to help you skyrocket sales, grow your brand, and become a household name.

2019 22, 2019

Episode 99 | 7 Essential Tips for Winning in the Era of Infinite Consumer Choice

By | Apr, 22, 2019|Categories: Brand Builder|

This week on Brand Builder we have a conversation about how to get close to the customer, and why that’s so important. It all stems from the idea of infinite supply - that in the era of nearly infinite consumer choice, the way consumer brands innovate has to change if they want to survive.

2019 15, 2019

Episode 98 | 5 Deadly Marketing Mistakes Most CPG Brands Make…And How To Avoid Them, with Hawke Media CEO Erik Huberman

By | Apr, 15, 2019|Categories: Brand Builder|

There are things you’re doing right now that are hurting your business. It’s ok. You’re not the only one. It can be hard to keep up in the constantly shifting landscape of social media platforms, direct to consumer retail channels, marketing best practices, and latest and greatest growth hacks. Luckily, we've got a marketing expert to help you identify and avoid these mistakes. Joining us is Erik Huberman, the founder and CEO of Hawke Media.

2019 08, 2019

Episode 97 | How Ka-Pop! Applies the Lessons of Big CPG to Raise Money, Scale Quickly, and Become a Hit with Consumers

By | Apr, 08, 2019|Categories: Brand Builder|

What if you could take 15 years of CPG experience, distill it down in a 30 minute podcast interview - would you be interested? If you said yes, you're in luck, because that's precisely what's on deck on this week's Brand Builder. We interview Dustin Finkel, the CEO at the Ancient inGRAINed Snack Co., makers of Ka-Pop! snacks. Dustin is a 15+ year veteran of the CPG business. He’s got an MBA from Northwestern, and he’s an adjunct professor at the University of Colorado at Boulder. But With Ka-Pop - it’s the first time he’s started his own brand, and he was surprised by how much he still had to learn. He told us that if he's struggling with these things, he know there are other entrepreneurs who need help with this stuff too. He’s all about paying it forward and giving back.

2019 01, 2019

Episode 96 | How to Make the Right Choice for Your Brand – Even When It’s the Hardest

By | Apr, 01, 2019|Categories: Brand Builder|

This week's episode is all about hard choices. We're talking to Bob McClure, one of the founders of McClure’s pickles, an artisan pickle brand based out of the twin capitals of cool, Brooklyn and Detroit. It's a true family business - Bob launched the brand in 2006 with his brother Joe using their great grandmother Lala’s recipe. For many, their first introduction to the McClure’s brand was their great tasting pickle-flavored potato chips. And I was super surprised when they discontinued them.

2019 25, 2019

Episode 95 | How SANS Mealbar is Overcoming the Single Biggest Challenge New Brands Face

By | Mar, 25, 2019|Categories: Brand Builder|

When you look at the numbers, the meal replacement category represents a gigantic opportunity. We're talking about a $4 billion market in the U.S., and $12 billion globally. What's more, the category lacks product leadership. It's as if the market is just waiting for an upstart brand to seize the mantle - and the marketshare. This week's Brand Builder guest is on a mission to be that brand. We're talking to Nathan Gordon, the CEO and C0-Founder of SANS Mealbar, and his goal is to make SANS the undisputed product leader of this huge category.

2019 18, 2019

Episode 94 | How The Wine RayZyn Company Turned Tragedy into Triumph

By | Mar, 18, 2019|Categories: Brand Builder|

Resilience is something that every entrepreneur needs - and that this week's guest has in spades. We're talking to Andrew Cates, the co-founder of the Wine RayZyn Co. Andrew takes superfood wine grapes, dries them, and covers them in dark chocolate - to make Cabernazyn, Merlayzyn, and Chardonayzyn Wine RayZyns. The result is a healthy yet indulgent snack loaded with antioxidants. We ran through a ton of topics with Andrew, including his founding story and the on-the-ground way he stays close his customers. But perhaps the biggest lesson was on the topic of resilience.

2019 11, 2019

Episode 93 | How the Hottest Brands at Expo West Use Data to Accelerate Growth

By | Mar, 11, 2019|Categories: Brand Builder|

We just wrapped four epic days at the Natural Products EXPO West, the center of the CPG universe. We came, we saw, we sampled. EXPO is a big deal. According to New Hope Network, who puts on the show every year, there were more than 3,500 exhibitors and 85,000 attendees at last year’s EXPO. And I heard estimates that there were more than 90,0000 this year. Rather than get bogged down by everything going on, we narrowed our focus to one topic: data.

2019 04, 2019

Episode 92 | The Surprising Way Customer Obsession Drives Innovation

By | Mar, 04, 2019|Categories: Brand Builder|

Customer Obsession is a hot topic right now. Inspired by the success of Amazon and other customer-centric organizations, brands of all shapes and sizes are realizing that putting the customer's needs first is a recipe of success. At a surface level, being obsessed with your customer creates exceptional experiences and generates goodwill for your brand. But when it's really working as it should, being customer-obsessed actually drives innovation, and expands your organization's capabilities. But how does this dynamic work in practice? And what does it take to practice Customer Obsession at your company? At SnackNation, our theme for 2019 is Customer Obsession, so we sat down with SnackNation CEO Sean Kelly to find out exactly what this idea is all about.

2019 25, 2019

Episode 91 | How Celebrity Nutritionist Kelly LeVeque Turned Her Side Hustle Into a Thriving Business

By | Feb, 25, 2019|Categories: Brand Builder|

How do you go from side-hustle to CEO? This week's Brand Builder guest Kelly LeVeque can tell you - because she's done exactly that. Kelly is a health coach and holistic nutritionist to the stars, advising celebrity clients like Jessica Alba and Jennifer Garner, and the owner & CEO of Be Well by Kelly, a full-service nutrition, wellness and lifestyle company.

2019 21, 2019

SnackNation Releases Winners of First-Ever Insights Awards

By | Feb, 21, 2019|Categories: Press|

CULVER CITY, CA -- February 21st, 2019 -- On the heels of the February 11th SnackNation Insights Awards announcement, SnackNation has identified a total of 15 winners across eight distinct categories. SnackNation named one emerging and one established winner within each category, with a single winner named for “Overall Best Packaging”. All snacks that appear in SnackNation boxes must meet industry-leading quality standards, pass the SnackNation internal tasting panel, and comply with the company’s banned ingredient list. While other industry snack awards focus exclusively on nutritional claims and content, SnackNation’s proprietary analysis is based upon consumer insights fueled by the company’s national platform SnackNation Insights. The formula used to identify winners quantified both overall product rating and purchase intent data.

2019 19, 2019

Episode 90 | How to Live Like an Essentialist, with Bestselling Author Greg McKeown

By | Feb, 19, 2019|Categories: Brand Builder|

Greg McKeown is a renowned speaker and author. His New York Times best selling book, Essentialism, is all about helping readers discover the disciplined pursuit of less - that is, helping them find their unique abilities and highest leverage activities, and realigning their lives to focus on making the highest contribution possible.

2019 11, 2019

SnackNation Debuts Data-Fueled “Insights Awards”

By | Feb, 11, 2019|Categories: Press|

CULVER CITY, CA - February 11th, 2019 -- SnackNation, the better-for-you snack marketplace known for introducing emerging brands to hundreds of thousands of customers each month, is launching the first-ever data-driven snack awards. The SnackNation Insights Awards aggregate millions of proprietary data points and customer insights from 2018 to decide the country’s most popular snacks.

2019 11, 2019

Episode 89 | How Watermelon Road’s Visually Stunning Brand Drives Its Growth, with Founder & CEO Jamie Melzer

By | Feb, 11, 2019|Categories: Brand Builder|

The first thing you notice about Watermelon Road is that it's a beautiful product. From the pastel packaging to the vibrant strips of fruit jerky itself, Watermelon Road almost looks tailor-made for Instagram. Turns out it's no accident - and a big reason why the product has resonated with consumers. This week on Brand Builder we have Jamie Melzer, the brand's founder and CEO.