About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2018 03, 2018

Episode 58 | How Kuli Kuli Landed in 350+ National Publications without a Single Press Release, with Kuli Kuli founder & CEO Lisa Curtis

By | Sep, 03, 2018|Categories: Brand Builder|

This week on Brand Builder we talk to Lisa Curtis, the founder and CEO of Kuli Kuli, the company that is taking moringa mainstream. What’s moringa? Only the next great superfood, with a leaf more nutrient-dense than kale. Kuli Kuli has been featured in more than 350 national publications and around 10 national broadcasts - including MSNBC and Good Morning America - all without hiring a PR firm or writing a single press release.

2018 27, 2018

Episode 57 | How Sugarfina Hit $40M in Revenue with Zero Marketing Spend

By | Aug, 27, 2018|Categories: Brand Builder|

The next time an ROI-obsessed executive or board member questions why you're so heavily invested in something “fuzzy” like brand, throw this quote back at them: "We were able to get to $40M, no marketing spend." That's Rosie O'Neill, the co-founder and co-CEO of Sugarfina, and our guest on this week’s Brand Builder. You may have seen Sugarfina at an upscale mall or a Nordstrom near you - they’re a luxury candy boutique for grown-ups that brings a fresh and fashionable approach to confections, and a true disruptor in the $200B confections industry.

2018 24, 2018

Episode 56 | How Hippeas is Applying a Big CPG Approach to Brand Building, with Green Park Brands founder & CEO Livio Bisterzo

By | Aug, 24, 2018|Categories: Brand Builder|

"Millennials are the modern hippies. They go to Coachella and want the world to be a better place - that was the insight.” That's Livio Bisterzo, the CEO of Green Park Brands, the brand studio behind the insanely popular puffed snack Hippeas. This week, we talk to Livio about taking a consumer-oriented, Big CPG approach to building startup brands. Plus, he fills us in on the unintended consequences of launching in Starbucks, why he's bullish on billboards, and of course, why he believes Millennials are the hippies of today.

2018 17, 2018

How to Retain Employees: 18 Practical Takeaways from 7 Case Studies

By | Aug, 17, 2018|Categories: SnackNation Office|

Learning how to retain employees is a top concern for today’s CEOs and HR pros … and for good reason. According to a 2014 attrition survery by consulting firm Mercer, voluntary turnover is up 5% since 2011. Job-hopping, it seems, is increasingly becoming the norm, thanks in part to a workforce comprised of more and more Millennial workers, who are likely to have twice as many jobs over their lifetimes as baby boomers.

2018 16, 2018

SnackNation Tops Inc. Magazine’s 37th Annual List of Fastest-Growing Companies

By | Aug, 16, 2018|Categories: Press|

CULVER CITY - August 15th, 2018 – SnackNation, the leading nationwide tech-enabled, better-for-you snack marketplace ranked 24th on the annual Inc. 5,000, the most prestigious ranking of the nation’s fastest-growing companies. In addition to the top overall ranking, SnackNation placed 2nd overall in the Food + Beverage category which includes three brand partners featured in SnackNation boxes: Chomps, Chef’s Cut Real Jerky, and moringa superfood Kuli Kuli.

2018 15, 2018

Episode 55 | How to Succeed in Chobani’s Highly Selective Incubator

By | Aug, 15, 2018|Categories: Brand Builder|

A few years ago, “incubation” wasn’t a term you really heard in CPG at all. That's definitely changed. Whether it’s Big CPG or a venture capital firm, the big strategics are trying to get closer to that early stage innovation, and incubation is one way to do that. The list of brands finding success within the incubator model seems to be growing exponentially. But many - if not most - of the food incubators we see today are modeled after something like TechStars: the incubator provides mentorship, funding, a community, all in exchange for an equity stake in the company. Sometimes that’s a great arrangement for founders. But not always. In fact, many of these models are anything but "founder friendly." Chobani has come around and turned this model on its head.

2018 13, 2018

Episode 54 | How This Superfood Hunter Discovered the World’s Healthiest Nut, with Barukas cofounder Darin Olien

By | Aug, 13, 2018|Categories: Brand Builder|

This week on Brand Builder we speak to someone who claims to have discovered the world’s healthiest nut. And by the looks of it, he’s on to something. Darin Olien is widely recognized as an authority and valuable resource on plant–based nutrition, supplement formulation and elite performance programs. He’s also a global superfood hunter, and he and the team at Barukas are on a mission to bring the obscure baru nut to the masses.

2018 10, 2018

Episode 53 | Culture Builder: How to Lead with Love and Forget Fear, with bestselling author Robyn O’Brien

By | Aug, 10, 2018|Categories: Brand Builder|

When people in the food industry meet Robyn O’Brien for the first time, they often remark, “Funny, you don’t look like one of them.” “One of them,” presumably being the stereotypical food or environmental activist. And in a way, they're right. Robyn is a self-described “conservative Texas mom” raised in a military family, and admittedly, the last person you’d expect to be leading a crusade to reform the food industry. Yet she is at the forefront of a movement to fundamentally rethink what goes into our nation’s food supply.

2018 10, 2018

How Purpose Can Help Your Brand Gain Competitive Edge and Boost Customer Attitudes

By | Aug, 10, 2018|Categories: SnackNation Office|

How Purpose Can Help Your Brand Gain Competitive Edge and [...]

2018 06, 2018

Episode 52 | How Morning Recovery Became a $33 Million Brand in Just One Year, with founder Sisun Lee

By | Aug, 06, 2018|Categories: Brand Builder|

This week on the podcast we have Sisun Lee, the CEO and founder of Morning Recovery. Using functional ingredients that have been widely used by South Korean revelers for years, Morning Recovery takes the sting out of a night of heavy drinking so that you can do more the next day. The product launched on Indiegogo and immediately resonated with consumers, hitting 1000% of its crowdfunding goal and selling more than a million dollars in the first three months.

2018 30, 2018

Episode 51 | How this Young Entrepreneur Discovered the World’s Most Sustainable Superfood, with Pulp Pantry CEO Kaitlin Mogentale

By | Jul, 30, 2018|Categories: Brand Builder|

“Waste isn’t waste until you waste it.” Our guest this week claims to have discovered the most sustainable superfood on earth - and it’s something that most manufacturers were simply throwing away. This week we have an in-depth conversation with Kaitlin Mogentale (MOJ-en-tail), founder and CEO of Pulp Pantry. Pulp Pantry make innovative, totally delicious snacks out of pulp - a byproduct from commercial juiceries that usually just gets thrown in landfills. They’re creating a healthy, delicious, sustainable product that’s helping solve some of our most pressing healthy and environmental challenges.

2018 26, 2018

Episode 50 | How to Coach Your Company to Win Championships, with Comparably CEO Jason Nazar

By | Jul, 26, 2018|Categories: Brand Builder|

For our 50th episode, we have a classic conversation with Jason Nazar, an incredibly accomplished entrepreneur and Culture Builder extraordinaire. Jason is the founder and former CEO of DocStoc (which was acquired by Intuit), and he’s also a board member and advisor for some impressive companies. We're talking Wondery, The Bouqs, and StackCommerce to name but a few. Today Jason is the co-founder and CEO at Comparably, a company culture data platform.

2018 25, 2018

Episode 49 | How NeuroGum and MCT Co. are Leading the Functional Ingredient Revolution

By | Jul, 25, 2018|Categories: Brand Builder|

Functional ingredients seem to be all the rage. But what’s behind the functional ingredients craze in CPG these days? To find out, we spoke to two companies and three entrepreneurs who are leading the functional ingredient revolution - MCT Co.’s Matthew Trimner and NeuroGum’s Ryan Chen and Kent Yoshimura. It turns out, functional products are all about aspiration - consumers are increasingly looking for products that aren’t just clean, convenient, and taste amazing, but that actually make their lives better. They want products that move them a little bit closer to that ideal version of themselves.

2018 16, 2018

Episode 48 | How Dirty Lemon is Disrupting Retail Distribution with Technology, with Dirty Lemon CEO & Co-founder Zak Normandin

By | Jul, 16, 2018|Categories: Brand Builder|

This week we’ve got Zak Normandin, the co-Founder & CEO of Dirty Lemon Beverages Dirty Lemon make signature beverages around functional ingredients like charcoal, matcha, ginseng, and collagen, just to name a few. Their drinks are designed to help you get better sleep, elevate your metabolism, or just look your best. Zak and the team have created a red-hot brand that’s been a hit with consumers. But as we learn in this interview, there’s so much more to it than that. Dirty Lemon is the first consumer brand in the world to offer products exclusively via text message - they’re building distribution infrastructure to power the next generation of consumer brands.

2018 11, 2018

Episode 47 | How to Find Your Legacy as a Leader with Dr. John Izzo, Author of The Purpose Revolution

By | Jul, 11, 2018|Categories: Brand Builder|

Our guest this week is Dr. John Izzo, author of six bestselling books, most recently releasing The Purpose Revolution, a manual to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

2018 09, 2018

Episode 46 | How Bohana Brought a Brand New Single-Ingredient Product to the US Market, with Bohana Co-Founders Priyal Bhartia and Nadine Habayeb

By | Jul, 09, 2018|Categories: Brand Builder|

What does it take to bring a totally new product to the US market? How do you go about sourcing the highest quality option for a single-ingredient product? How do you bring an ancient Indian practice to the US CPG industry? Even after just a couple months to market, Priyal Bhartia and Nadine Habayeb of Bohana have answered these questions with their newly launched snack: popped water lily seeds. Yes, that’s a thing - and we’ll tell all about how this dynamic duo is bringing this functional and delicious Indian ingredient to The States.

2018 06, 2018

23 Surefire Ways to Boost Employee Wellbeing

By | Jul, 06, 2018|Categories: SnackNation Office|

Employee wellbeing goes beyond just health and wellness programs. Here are 23 ways to boost wellbeing in the workplace with a holistic point of view.

2018 02, 2018

Episode 45 | How Karma Nuts Created a Category-Leading Brand Out of a Commodity, with Karma Nuts CEO and founder Ganesh Nair

By | Jul, 02, 2018|Categories: Brand Builder|

Can you turn a commodity into a brand? How do you take something familiar, and build a story around it? How do you make something old new again? Karma Nuts is doing exactly that. Founder and CEO Ganesh Nair has brought innovation and brand building to the common cashew. The innovation is so simple, it’s genius. Karma Nuts are wrapped, meaning they are presented with the skin on, which increases the flavor and provides as much antioxidants as blueberries and other superfoods.

2018 25, 2018

Episode 43 | How the Best Brands are Using Consumer Insights to Win, with Love With Food founder Aihui Ong

By | Jun, 25, 2018|Categories: Brand Builder|

I think it’s fair to say that many entrepreneurs (or their investors) have an exit in mind as they're building their brand. It’s a familiar trope - work like crazy for a few years, build some buzz and some momentum, and eventually a bigger fish is bound to snatch you up. Of course, the reality of the experience is usually much different.

2018 21, 2018

Episode 42 | How to Create a Culture of Rapid Personal Growth, with Impact Theory CEO and Quest Nutrition co-founder Tom Bilyeu

By | Jun, 21, 2018|Categories: Brand Builder|

To follow up our conversation with KNOW Foods co-CEO Yemeni Mesa, we're replaying this classic culture-focused interview with Tom Bilyeu. Tom is the co-founder of Quest Nutrition and now leads Impact Theory, a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Their mission? To “free people from The Matrix,” which he explains in this interview.