About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2018 31, 2018

SnackNation Raises $12 Million In Series B Funding

By | May, 31, 2018|Categories: Press|

LOS ANGELES – May 30, 2018 – SnackNation, the award-winning nationwide tech-enabled snack delivery service, today announced the company has secured $12 million in Series B Funding. The Investment was led by 3L Capital. The round brings SnackNation's total venture funding to $22.5 million.

2018 30, 2018

Episode 37 | How to Refresh Your Brand for Massive Growth, with Amir Haque (Mistress) and Alysse Burroni (SnackNation)

By | May, 30, 2018|Categories: Brand Builder|

A logo that you designed yourself on a cross country flight. Package design you slapped together in powerpoint minutes before the first production run. A brand name that you landed on because, well, the URL was available. In the startup world, there’s no shortage of accidentally, stumbled upon, or just plain DIY brands. But why have an accidental brand when you can have a strategic one? A well-thought out brand might just be the one thing holding you back from your next big growth phase. This week on brand builder we talk about the rebrand, and how refreshing your brand can position you for massive growth.

2018 23, 2018

SnackNation Is Named One of Inc. Magazine’s Best Workplaces

By | May, 23, 2018|Categories: Press|

LOS ANGELES – May 23, 2018 – SnackNation, the leading nationwide tech-enabled snack delivery service focused on the enterprise, was named one of Inc. magazine’s Best Workplaces for 2018. The list magnifies innovative companies that are raising the bar when it comes to hiring, developing and retaining today’s top talent.

2018 21, 2018

Episode 36 | How to Exponentially Grow Sales and Land in More Than 16k Stores, with Country Archer CEO Eugene Kang

By | May, 21, 2018|Categories: Brand Builder|

Our guests this week are Eugene Kang and Mathew Thalakotur, the CEO and Marketing Director at Country Archer Jerky Co. Under their leadership, the brand has seen exponential growth, doubling sales each year for four years, and landing in more than 16k stores. Eugene and Mathew joined us in studio to talk about the origins (and accidental rediscovery) of Country Archer, the challenges and advantages of reinvigorating a heritage brand, hiring, and the right way to launch your next product.

2018 17, 2018

Episode 35 | How to Build a Game Changing Brand through Honesty, with the Honest Company’s Christopher Gavigan

By | May, 17, 2018|Categories: Brand Builder|

We're back with another culture-focused episode. This time we bring you a conversation with Honest Company co-founder and CPO (that's Chief Purpose Officer) Christopher Gavigan. Believe it or not, Christopher doesn’t run a CPG brand. That’s because the energetic co-founder considers Honest – the makers of beautifully designed, environmentally friendly, and unquestionably safe household products for parents and kids – to be a “portfolio of trust” rather than a typical consumer goods label.

2018 14, 2018

Episode 34 | How to Use Data and Sampling to Turn Insights Into Sales, with Vegetarian Traveler CEO Christy Krejci

By | May, 14, 2018|Categories: Brand Builder|

This week on Brand Builder we’ve got Christy Krejci, the co-founder and CEO of Vegetarian Traveler. In many ways, the Vegetarian Traveler origin story is a classic entrepreneurial tale. Christy and her husband/co-founder Chuck had been committed vegetarians for many years, and had always been looking for an easy way to add plant-based protein to their meals. After waiting for someone else to solve this problem, they realized they had to do it themselves. Luckily for all of us, Vegetarian Traveler was born.

2018 07, 2018

Episode 33 | How Chomps Went from 0 to 8-Figure Revenue with Just One Full Time Employee, with Chomps CEO Pete Maldonado and COO Rashid Ali

By | May, 07, 2018|Categories: Brand Builder|

No compromise. Those two words sum up the Chomps brand better than any other. Chomps make uber convenient, incredibly delicious meat snacks using 100% grass-fed beef. Their snacks contain no preservatives, no sugar and are certified Paleo, Non-GMO, and Whole30 approved. Their committed to these standards hasn't been without its share of obstacles. Like, how do you manufacture a consistent product while steering clear of all preservatives? Turns out, you manually inspects every single stick that bears the Chomps brand - we're talking millions every month. But Chomps' no compromise ethos has clearly struck a cord. The company has been profitable since day one, and seen year-over-year revenue growth between double and 10x every year since their 2011 launch.

2018 04, 2018

How the Best Executive Assistants Set and Hit Their Goals

By | May, 04, 2018|Categories: SnackNation Office|

Goal setting is the perfect way to make sure you’re constantly augmenting your abilities and continuing to add value for your executive, and ultimately, for the business.

2018 03, 2018

Episode 32 | How to Achieve 7x Growth While Giving Your Team More Ownership, with WorldBlu Founder and CEO Traci Fenton

By | May, 03, 2018|Categories: Brand Builder|

Have you ever worked in a fear-based environment? One where you spend every waking minute walking on eggshells? Where the wrath of a demanding boss is always top of mind, stifling creativity and innovation? If you have, you know it's not fun. In fact, it can be downright miserable for employees. And, ironically, it doesn't produce great results either. Instead of precise, high quality output, you're much more likely to see uninspired, unimaginative work - and an anemic bottom line to match. So what’s the antidote to a fear-based workplace? Today’s guest has something to say about that.

2018 30, 2018

Episode 31 | How to Make Your Brand Stand Out in An Insanely Competitive Industry, with BevNet founder John Craven

By | Apr, 30, 2018|Categories: Brand Builder|

Industry buzz is super important, especially for early stage brands looking to attract investors, recruit talent, or just make connections. But how do you do that? How do you get the who’s who of your industry talking about, well, YOU? Yes, you need a story to tell, but you also need someone whose plugged in, and has a platform of influence. In CPG, there are a few people as plugged in as John Craven.

2018 24, 2018

These 16 Skills Will Make You an Insanely Effective Executive Assistant

By | Apr, 24, 2018|Categories: SnackNation Office|

What skills do the best Executive Assistants share? Here are 13 that every top performing Executive Assistant has learned to master.

2018 23, 2018

Episode 30 | How This Top Investor Selects The Brands She Works With

By | Apr, 23, 2018|Categories: Brand Builder|

his week on Brand Builder, we have someone with hands-on brand building expertise. In fact, she’s helping build the next generation of enduring brands. We’re talking to Jordan Gaspar, one half of the duo behind AccelFoods. Jordan is a Managing Partner at AccelFoods, an early-stage venture capital firm investing in consumer products. She and partner Lauren Jupiter co-founded the firm in 2014 with the goal of offering entrepreneurs a unique perspective and approachable capital. AccelFoods’ value can really be summed in three words - access, expertise, and infrastructure. They pride themselves in their hands-on approach, and their portfolio includes some top tier brands you’ve definitely heard of (and probably have eaten).

2018 16, 2018

Episode 29 | How SmartSweets Became a Multi-Million Dollar Brand in Less Than A Year

By | Apr, 16, 2018|Categories: Brand Builder|

Tara Bosch is on a mission to kick sugar. In service of that mission, she and her team at SmartSweets make low sugar, non-chocolate confections... and really nothing else. The thinking is, if you can offer something that tastes like regular candy without all the sugar, you can break the cycle of sugar addiction that adversely affects so many people’s diets - and overall health. It all started with a heart-to-heart conversation between Tara and her grandmother. After years of enjoying sweets together, Tara was surprised to hear her grandmother say that consuming too much sugar was a major regret in her life, and that it had taken a toll on her and her family's health.

2018 09, 2018

Episode 28 | Top 5 Shortcuts To Scale Your Brand

By | Apr, 09, 2018|Categories: Brand Builder|

We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history. But that’s not to say it’s easy. Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips. Luckily for us, Courtney Reum is here to answer those questions.

2018 06, 2018

The 15 Undeniable Skills of a Rockstar Administrative Assistant

By | Apr, 06, 2018|Categories: SnackNation Office|

The 15 Undeniable Skills of a Rockstar Administrative Assistant A stellar [...]

2018 02, 2018

Episode 27 | How to Work with 7-Eleven & their 63,000 Stores, with 7-Ventures’ Marisa Bertha

By | Apr, 02, 2018|Categories: Brand Builder|

When you think about the major distribution channels in the natural products space, you probably think of Whole Foods, Wegman's, Kroger, maybe UNFI. I'm guessing your brain doesn't automatically go to 7-Eleven. But with an evolving product offering and 63,000 stores worldwide, maybe it should.

2018 30, 2018

SnackNation Earns Great Place to Work Certification

By | Mar, 30, 2018|Categories: Press|

SnackNation today announced recognition as a great workplace by the independent analysts at Great Place to Work®. SnackNation earned this certification based on extensive ratings provided by its employees in anonymous surveys.

2018 28, 2018

Episode 26 | Why Daniel Katz Wants to Move Back Into His Office, with No Cow founder Daniel Katz

By | Mar, 28, 2018|Categories: Brand Builder|

Daniel Katz might have the ultimate entrepreneur story. Sleeping under a desk? Check. Half a million dollar mistakes? Check. Breeding reptiles and flipping houses in high school? Also check. Daniel is the founder of No Cow, makers of non-dairy, low sugar, high protein snacks that people just love. You can tell Daniel loves the grind, and he's most comfortable when he's doing everything himself. But with success comes growth and change. These days Daniel has a small but dedicated team, a CEO to run the day-to-day, and strategic partners in 301 Inc. and 2x Partners.

2018 19, 2018

Episode 25 | Top Trends from Expo West 2018

By | Mar, 19, 2018|Categories: Brand Builder|

Didn’t make it to Expo West this year? Or maybe you attended, but were overwhelmed by all the new brands and products you saw? Perhaps you hit up too many happy hours and… need a refresher? Either way, Brand Builder has your back.

2018 16, 2018

39 Insanely Fun Team Building Activities For Work (“Trust Falls” Not Included)

By | Mar, 16, 2018|Categories: SnackNation Office|

Team building can actually be a lot of fun when done right. Check out these 39 awesome team building activities for work ("Trust Falls" not included).