About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2019 14, 2019

Episode 85 | How These Two Millennial Founders Pioneered Greek Frozen Yogurt, with Yasso co-founders Amanda Klane and Drew Harrington

By | Jan, 14, 2019|Categories: Brand Builder|

This week on Brand Builder we're featuring Amanda Klane and Drew Harrington, the Millennial founders behind Yasso. These two lifelong friends and former athletes came up with an idea that’s so smart and so simple, it’s kind of a shock that no one else was really doing it yet - Greek Frozen Yogurt. Amanda and Drew seized their moment in 2011, founding the brand and becoming the first mover in the category. Today Yasso has about 30 employees and closed out 2018 with north of $80M in revenue. We got very tactical in this interview, learning their approach to R+D, how Yasso drove growth through experiential marketing, and why they favor IRL events over digital influencers. But mostly we learned how to create something that doesn't exist yet.

2019 10, 2019

Episode 84 | How to Hack Cultural Trends and Drive Organic Brand Awareness – Founder’s Bootcamp #4

By | Jan, 10, 2019|Categories: Brand Builder|

Welcome to the fourth and final installment of our founder’s bootcamp mini series. So far we’ve learned all about business law from lawyer Nick Giannuzzi, fundraising strategies from investor Andy Whitman, and organizational culture from engagement strategist Lisa Kane. To round out our program we have Blake Cadwell, Vice President at Day One Agency. Day One is a Creative Communications Agency with offices in New York and LA. They’ve done outstanding work for big name clients like Nike, YouTube, American Express, and Chipotle, and they were named the 2018 small agency of the year by the Holmes Report. What Day One does best - and why we had to have them on this series - is find creative ways to make headlines.

2019 07, 2019

Episode 83 | How this Harvard Grad Designed a Bar with Your Brain in Mind, with IQ Bar Founder & CEO Will Nitze

By | Jan, 07, 2019|Categories: Brand Builder|

Prepare to get really smart, because this week's Brand Builder is all about fueling your brain for peak performance. Our guest is Will Nitze, the founder and CEO of IQ Bar. Based in Boston, IQ has the distinction of being the first and only "brain food bar" that leverages nutrition and neuroscience to boost everyday brain function. Will has had cognition on the brain for a while. He first became obsessed with brain performance as an undergrad at Harvard, where he studied psychology and neuroscience, but the idea for IQ Bar didn't strike until 2017 while he was working in the software industry. After noticing his own focus and cognition flag during the workday, he started experimenting with ways to boost performance using nutrition. IQ Bar was born in his kitchen soon after.

2018 18, 2018

The Brand Builder Guide to Winning 2019

By | Dec, 18, 2018|Categories: SnackNation Office|

Here’s a fact: when it comes to setting goals for the coming New Year, the odds are… you’re doing it wrong. The numbers don’t lie. 92% of people who set goals, never achieve them. In fact, only 45% of people even set them to begin with. So what separates the people who crush their goals from the rest? Turns out, it’s just a few simple adjustments to your strategy and mindset that make all the difference.

2018 17, 2018

Episode 82 | The Brand Builder Guide to Winning 2019

By | Dec, 17, 2018|Categories: Brand Builder|

What separates the people who crush their goals from the rest? Turns out, it’s just a few simple adjustments to your strategy and mindset that make all the difference. Here to break down exactly what it takes to hit your 2019 goals is SnackNation CEO Sean Kelly. Sean isn’t just passionate about goal setting, he has been refining his goal setting strategy for more than a decade and a half.

2018 13, 2018

Episode 81 | The Expert’s Guide to Creating an Engaged Culture – Founder’s Bootcamp #3

By | Dec, 13, 2018|Categories: Brand Builder|

Welcome to the third installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check part 1 with lawyer Nick Giannuzzi and part 2 with investor Andy Whitman. Again, the idea with this series is to feature a different subject matter expert each episode to supplement your business knowledge and help you get your brand to that next level, faster. This week we have a conversation with Lisa Kane from Siegel+Gale. Siegel+Gale is a global brand strategy, design and experience firm. They’re all about unlocking the power of simplicity to help organizations realize their full potential. Lisa is the firm’s Group Director of Strategy, and her specialty is Employee Engagement - which is why we had to have her on this series.

2018 10, 2018

Episode 80 | How Fourth & Heart is Helping Consumers Fall in Love with Ghee

By | Dec, 10, 2018|Categories: Brand Builder|

Ghee is officially having a moment. For those not yet in the know, Ghee is a filtered butter reduction, and a staple ingredient in traditional Indian cooking. It has a higher smoke point - which makes it great for cooking - is full of healthy fats like CLA, and boasts a nutty, delicious flavor that people just love. When it comes to bringing Ghee to the mainstream, you’d be hard pressed to find a more influential brand and founder than Fourth & Heart’s Raquel Tavares. Raquel founded 4th & Heart in 2014 with $80,000 of her own savings. Today they are the category leader and are innovating with new SKUs like flavored Ghee oil and chocolate spreads.

2018 03, 2018

Episode 79 | How this Second Generation Chocolatier is Bringing Science to the Art of Candy Making, with Marich Confetionery CEO Brad van Dam

By | Dec, 03, 2018|Categories: Brand Builder|

This week on Brand Builder, we seek the answer to one question - what makes great chocolate? After all, the ingredients are essentially the same for everyone. But all chocolate are certainly not created equal. So what separates phenomenal product from the rest? To find out, we spoke to Brad van Dam, the president and CEO of Marich Confectionery Co.

2018 29, 2018

Episode 78 | How, When, and If to Raise Capital – Founder’s Bootcamp #2

By | Nov, 29, 2018|Categories: Brand Builder|

This is the second installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check the first episode featuring CPG super lawyer Nick Giannuzzi. Our goal with this series is to feature a different subject matter expert in each episode to supplement your knowledge and help you get to that next level, faster. This week we have investor Andy Whitman, a Managing Partner at 2X Partners. In many ways, Andy and the 2X team paved the way for so much of what we see today in CPG. Virtually no one was investing in emerging natural food brands when 2X launched about 15 years ago. Today, that’s obviously a much different story.

2018 26, 2018

Episode 77 | Why ROAR Wants to Be the Lululemon of Beverages, with ROAR Beverages Founder & CEO Roly Nesi

By | Nov, 26, 2018|Categories: Brand Builder|

This week on Brand Builder, you’re going to hear us roar. Well... ok, you’re going to hear from ROAR Organic CEO & President Roly Nesi. And he's got a lot to say. ROAR is an organic electrolyte infusion drink that is making a huge splash. ROAR started as a side project, but early velocity made its founders realize that they had a hit on their hands. Less than a year and a half since launching, the brand can be found in more than 6,000 retail doors, including COSTCO, Target, Kroger, and Whole Foods.

2018 19, 2018

Episode 76 | Why this Emerging CPG Brand Built Their Own Factory, with LesserEvil CEO Charles Coristine

By | Nov, 19, 2018|Categories: Brand Builder|

Welcome to the first episode in our Founder’s Bootcamp series - a conversation with CPG super lawyer Nick Giannuzzi. We obviously talk to a lot of founders on this show, and many of our guests have cited one lawayer as a major influence, mentor, and partner - someone who helped show them the way to CPG success. That someone is Nick Giannuzzi In fact, the L word - LEGEND - has been thrown around in reference to Nick. In 2017, Forbes named him a “top consumer industry dealmaker and influencer,” and he’s worked with everyone from RXBAR, to Siggi’s, to Glaceau Vitamin Water. (Oh and by the way, he helped negotiate the deals that turned Vitamin Water into a $4B success story.)

2018 15, 2018

Episode 75 | Thinking of Selling Your Brand Some Day? Avoid These 3 Legal Mistakes | Founder’s Bootcamp #1

By | Nov, 15, 2018|Categories: Brand Builder|

Welcome to the first episode in our Founder’s Bootcamp series - a conversation with CPG super lawyer Nick Giannuzzi. We obviously talk to a lot of founders on this show, and many of our guests have cited one lawayer as a major influence, mentor, and partner - someone who helped show them the way to CPG success. That someone is Nick Giannuzzi In fact, the L word - LEGEND - has been thrown around in reference to Nick. In 2017, Forbes named him a “top consumer industry dealmaker and influencer,” and he’s worked with everyone from RXBAR, to Siggi’s, to Glaceau Vitamin Water. (Oh and by the way, he helped negotiate the deals that turned Vitamin Water into a $4B success story.)

2018 15, 2018

SnackNation Named #3 Fastest Growing Private Company in Los Angeles by LABJ

By | Nov, 15, 2018|Categories: Press|

CULVER CITY - October 12, 2018 - SnackNation Ranks Third out of 100 in Los Angeles Business Journal's Annual List

2018 12, 2018

Episode 74 | How AWAKE Chocolate is Helping College Students and Working Millennials Live Their Best Lives

By | Nov, 12, 2018|Categories: Brand Builder|

This week we’ve got Adam Deremo, founder & Managing Partner of AWAKE Chocolate. Launched in 2012, AWAKE make great-tasting caffeinated chocolates. They’re all about providing consumers with a quick, easy - and delicious - energy boost to help them get the most out of their day. One of their bars has the same caffeine as a cup of coffee. One of the unique things about AWAKE is that Adam and his cofounders have a history in big, traditional CPG. He talks about how this experience has given them a competitive advantage as they’ve built their brand.

2018 05, 2018

Episode 73 | How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

By | Nov, 05, 2018|Categories: Brand Builder|

This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond - today you can find them in 5000 UK stores - and this year they’ve been breaking into the States in a big way. Ugly is a bit of an “anti-brand.” But that's not to say it's a “brand-less” product - not in the least. When everyone else is going for a minimalist approach, Ugly has chosen a bold aesthetic.

2018 02, 2018

21 Freakishly Effective Ways to Motivate Employees [Updated for 2019]

By | Nov, 02, 2018|Categories: SnackNation Office|

Learn how to motivate employees with this complete guide. It has everything from the top articles you need to read to the influencers you should follow.

2018 02, 2018

Episode 72 | How Brand Storytelling Can Change the World (Brand Builder X WORLDZ Mashup Episode)

By | Nov, 02, 2018|Categories: Brand Builder|

Brand Builder was the exclusive podcast on the floor at this year’s WORLDZ Summit - a global event that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. And this… is the Brand Builder WORLDZ Mashup episode.

2018 29, 2018

Episode 71 | How RISE Brewing Co. Brings a Craft Beer Approach to Coffee, with RISE co-founders Grant Gyesky and Justin Weinstein

By | Oct, 29, 2018|Categories: Brand Builder|

What would life be without coffee? It’s a daily ritual for millions of people across the world, and the lifeblood of business here in the States. With a product so ubiquitous, and with coffee brands seemingly a dime a dozen, how do you build a brand that cuts through the noise? To find out, we’ve got the folks from RISE Brewing - co-founders Grant Gyesky and Justin Weinstein.

2018 22, 2018

Episode 70 | How JUST is Creating the Toolkit to Fix Our Food System, with JUST CEO & co-founder Josh Tetrick

By | Oct, 22, 2018|Categories: Brand Builder|

This week we’ve got Josh Tetrick, the founder and CEO of JUST. Josh and the team at JUST are radically rethinking staple ingredients typically made from animal products. They make great tasting, plant-based alternatives for egg scrambles, mayo, dressing, cookie dough - and even meat. One of the coolest things about them: food is merely the playing field for JUST. They’re taking on some big issues like global inequality, chronic disease, and climate change.

2018 18, 2018

On the Heels of Recent Acquisition by SnackNation, Love with Food Reveals New Name and Logo

By | Oct, 18, 2018|Categories: Press|

CULVER CITY - October 18, 2018 - Following the June, 2018 acquisition of EdgiLife Media and their consumer brand Love With Food, SnackNation is making strides to merge the two brands with the premiere of Love With Food by SnackNation. The formal integration means a greater snack selection, enhanced consumer insight capabilities, and the NEW addition of non-snack CPGs and sundries to Love With Food by SnackNation’s monthly offerings. Updated name and logo will be reflected on https://lovewithfood.com October 18th 2018. The integration of Love With Food by SnackNation expands SnackNation’s reach exponentially and now serves more than 5,000 businesses and tens of thousands of homes. Both office and home services deliver only the best, emerging and delicious, better-for-you snack brands in an ultra-convenient membership experience.