Welcome to Brand Builder
If you want to understand Deep River Snacks, look no further than their infamous tagline - “Because we give a chip.” The company makes small-batch, non GMO kettle chips, popcorn, and tortilla chips, but their mission is so much bigger than that. It's about using their amazingly successful, irresistible product as a platform for good. Founder Jim Goldberg says it best: “That’s what give a chip means - we do what we do because it’s the right thing to do. Period.”
In this "snack sized" bonus episode, SnackNation Marketing Director Emil Shour shares the single best tactic for optimizing your website traffic. Take his advice, and you'll be seeing fewer bounces and more sweet, sweet $$$$. Emil also proves to us that he is definitely NOT a marketing robot.
Episode 2 | How Barnana Became the Biggest Brazilian Export Since Coconut Water, with Founder and CEO Caue Suplicy
Hippie parents. A solar dehydrator. A burgeoning triathlon career. These usually aren’t the elements that make for CPG success - unless of course, your name is Caue Suplicy. Caue is the founder and CEO of Barnana, the Santa Monica-based company that has made one of the world’s most popular foods even more irresistible. These bags of banana bites have driven eight-figure annual revenues and a dedicated global following. Barnana proved that you can improve on perfection, all while promoting values like sustainability and healthier living.
Episode 1 | How Field Trip Launched a Jerky Empire with Just $11k, w/ Tom Donigan, founding partner at Field Trip Jerky
In 2010, Tom Donigan and his friends Scott Fiesinger and Matt Levey launched a jerky brand on a modest $11,250 seed investment, and didn’t take on any additional money for an entire year. Today that brand - Field Trip - can be found in more than 30,000 retail locations, and last year closed a six-figure funding round.How’d they do it? That’s what the debut episode of Brand Builder is all about.
Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world.In this introductory episode, co-hosts Jordan Cohen and Jeff Murphy break down what the show is all about, share their favorite brands and top business book recommendations, and amuse themselves with the magic of podcast editing.