About Jeff Murphy

Jeff Murphy is the Director of Communications at SnackNation. He's obsessed with helping you create an Awesome Office.
2018 16, 2018

Episode 29 | How SmartSweets Became a Multi-Million Dollar Brand in Less Than A Year

By | Apr, 16, 2018|Categories: Brand Builder|

Tara Bosch is on a mission to kick sugar. In service of that mission, she and her team at SmartSweets make low sugar, non-chocolate confections... and really nothing else. The thinking is, if you can offer something that tastes like regular candy without all the sugar, you can break the cycle of sugar addiction that adversely affects so many people’s diets - and overall health. It all started with a heart-to-heart conversation between Tara and her grandmother. After years of enjoying sweets together, Tara was surprised to hear her grandmother say that consuming too much sugar was a major regret in her life, and that it had taken a toll on her and her family's health.

2018 09, 2018

Episode 28 | Top 5 Shortcuts To Scale Your Brand

By | Apr, 09, 2018|Categories: Brand Builder|

We’re currently experiencing a golden age for startup brands. It’s easier today to launch, build, and scale a consumer brand than perhaps any other time in history. But that’s not to say it’s easy. Startup brands still face obstacles, old and new, including how to stand out from the glut of new brands, how to adapt to the constantly shifting landscape of retail, and how to best leverage the wide array of data and tools now available at their fingertips. Luckily for us, Courtney Reum is here to answer those questions.

2018 06, 2018

The 15 Undeniable Skills of a Rockstar Administrative Assistant

By | Apr, 06, 2018|Categories: SnackNation Office|

The 15 Undeniable Skills of a Rockstar Administrative Assistant A stellar [...]

2018 02, 2018

Episode 27 | How to Work with 7-Eleven & their 63,000 Stores, with 7-Ventures’ Marisa Bertha

By | Apr, 02, 2018|Categories: Brand Builder|

When you think about the major distribution channels in the natural products space, you probably think of Whole Foods, Wegman's, Kroger, maybe UNFI. I'm guessing your brain doesn't automatically go to 7-Eleven. But with an evolving product offering and 63,000 stores worldwide, maybe it should.

2018 30, 2018

SnackNation Earns Great Place to Work Certification

By | Mar, 30, 2018|Categories: Press|

SnackNation today announced recognition as a great workplace by the independent analysts at Great Place to Work®. SnackNation earned this certification based on extensive ratings provided by its employees in anonymous surveys.

2018 28, 2018

Episode 26 | Why Daniel Katz Wants to Move Back Into His Office, with No Cow founder Daniel Katz

By | Mar, 28, 2018|Categories: Brand Builder|

Daniel Katz might have the ultimate entrepreneur story. Sleeping under a desk? Check. Half a million dollar mistakes? Check. Breeding reptiles and flipping houses in high school? Also check. Daniel is the founder of No Cow, makers of non-dairy, low sugar, high protein snacks that people just love. You can tell Daniel loves the grind, and he's most comfortable when he's doing everything himself. But with success comes growth and change. These days Daniel has a small but dedicated team, a CEO to run the day-to-day, and strategic partners in 301 Inc. and 2x Partners.

2018 19, 2018

Episode 25 | Top Trends from Expo West 2018

By | Mar, 19, 2018|Categories: Brand Builder|

Didn’t make it to Expo West this year? Or maybe you attended, but were overwhelmed by all the new brands and products you saw? Perhaps you hit up too many happy hours and… need a refresher? Either way, Brand Builder has your back.

2018 16, 2018

39 Insanely Fun Team Building Activities For Work (“Trust Falls” Not Included)

By | Mar, 16, 2018|Categories: SnackNation Office|

Team building can actually be a lot of fun when done right. Check out these 39 awesome team building activities for work ("Trust Falls" not included).

2018 12, 2018

Episode 24 | Expo West Battle of the Brands

By | Mar, 12, 2018|Categories: Brand Builder|

Welcome to our first ever Battle of the Brands. We spoke to 10 interesting emerging brands on the Hot Products floor of Expo West, and asked them to tell us their unique brand story - what inspired their product? What problem are they solving? What are they all about? 10 Brands, 10 stories, but there can only be one. The winner of the Battle of the Brands gets a full length Brand Builder episode. And it’s all up to you.

2018 05, 2018

Episode 23 | How to Devise the Ultimate Expo West Game Plan

By | Mar, 05, 2018|Categories: Brand Builder|

The Super Bowl of Snacks. CPG Christmas. Whatever you call it, it’s one of the most anticipated trade shows of the year. This is where deals are made, where dreams come true, where fortunes rise and fall. And it’s only a few days away. Yes, this week we’re going deep on The Natural Products Expo West (known by pretty much everyone as “Expo West”).

2018 27, 2018

19 Surefire Ways to Boost Employee Wellbeing

By | Feb, 27, 2018|Categories: SnackNation Office|

Employee wellbeing goes beyond just health and wellness programs. Here are 19 ways to boost wellbeing in the workplace with a holistic point of view.

2018 25, 2018

Episode 22 | How LivBar’s Jayson Selander Brings a Designer’s Mindset to Brand Strategy, with Jayson Selander, CEO of LivBar

By | Feb, 25, 2018|Categories: Brand Builder|

There was a certain point in the early days of LivBar where most people probably would have given up. Despite a product that people really loved and some encouraging momentum, the future of LivBar seemed to be in jeopardy. Their "big break" with a major grocery chain had just fallen through, and the company's co-founders had lost their passion for the business and were looking for the exit But for co-owner and soon-to-be CEO Jayson Selander, quitting was not an option. "I didn't have a choice," he recalls. "There was nothing inside of me that was telling me to stop."

2018 21, 2018

How to Retain Employees: 15 Practical Takeaways from 6 Case Studies

By | Feb, 21, 2018|Categories: SnackNation Office|

Learning how to retain employees is a top concern for today’s CEOs and HR pros … and for good reason. According to a 2014 attrition survery by consulting firm Mercer, voluntary turnover is up 5% since 2011. Job-hopping, it seems, is increasingly becoming the norm, thanks in part to a workforce comprised of more and more Millennial workers, who are likely to have twice as many jobs over their lifetimes as baby boomers.

2018 20, 2018

Episode 21 | How Peaceful Fruits Uses a ‘Chain of Discovery’ to Connect Consumers to the Amazon

By | Feb, 20, 2018|Categories: Brand Builder|

Evan Delahanty is not a foodie. Yes, the man who founded Peaceful Fruits, a company that makes honest, whole fruit snacks ... was not all that into food at first. So how did he end up at the helm of a company that's changing the fruit snack game? It's all about connecting people and markets to the Amazon. Evan spent 27 months as a community economic development specialist in Pikin Slee, a remote village of Suriname accessible only by canoe. Giving back to this amazing place has become Evan's life's work.

2018 14, 2018

18 Effective Strategies to Help Motivate & Inspire Your Employees

By | Feb, 14, 2018|Categories: SnackNation Office|

Learn how to motivate employees with this complete guide. It has everything from the top articles you need to read to the influencers you should follow.

2018 12, 2018

Episode 20 | How JJ Rademaekers Built a Company out of Pure Imagination

By | Feb, 12, 2018|Categories: Brand Builder|

Missed Fancy Food Show this year? Well we've got you covered. This week we talk to our resident brand partnership experts Allison Schmidt and Taylor Clute, who are fresh from the floor of the 2018 Winter Fancy Food Show in San Francisco. In this episode, Allison and Taylor tell us their favorite products and brands from this year's show, explain how brands can cut through the noise on a crowded trade show floor, and share why attendees should treat trade shows like Coachella if they want to survive.

2018 05, 2018

Episode 19 | Top Trends from the 2018 Winter Fancy Food Show

By | Feb, 05, 2018|Categories: Brand Builder|

Missed Fancy Food Show this year? Well we've got you covered. This week we talk to our resident brand partnership experts Allison Schmidt and Taylor Clute, who are fresh from the floor of the 2018 Winter Fancy Food Show in San Francisco. In this episode, Allison and Taylor tell us their favorite products and brands from this year's show, explain how brands can cut through the noise on a crowded trade show floor, and share why attendees should treat trade shows like Coachella if they want to survive.

2018 31, 2018

19 Simple DIY Office Organization Ideas to Boost Productivity

By | Jan, 31, 2018|Categories: SnackNation Office|

These are tricks, tips, and hacks that we either use here at SnackNation, or that other companies are doing that we really love.

2018 29, 2018

Episode 18 | How RUNA Built a Modern Brand on Ancient Shamanic Principles, with RUNA CEO Tyler Gage

By | Jan, 29, 2018|Categories: Brand Builder|

Want to be more confident in your decision making, build a better team, and realize your potential, both as a business leader and as a human being? Well, this episode makes a strong case that you should cancel that professional coaching session and head straight for the Amazon rainforest. We’re joined this week by Tyler Gage, the founder and CEO of RUNA and the author of Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business & Life.

2018 22, 2018

Episode 17 | How CircleUp is Using Machine Learning to Make CPG as Efficient as Tech, with CircleUp Founder Ryan Caldbeck

By | Jan, 22, 2018|Categories: Brand Builder|

When we last left Project 7 founder Tyler Merrick, a few missteps and some bad luck had put Project 7 in a bad spot. As in, “this might kill the business” bad spot. Rather than give up, Tyler asked himself, "If we were to take one more shot at it, what would that look like?" The rest is CPG history. Tyler killed all product categories except one, and doubled down on an old strategy from his days in pet food. And it paid off. Tyler and Project 7 disrupted a declining category and pulled of the impossible, becoming the top selling gum at major retailers like Target. Most importantly, Tyler and his team have been able to make a huge impact in the 7 areas of need that inspired Project 7 in the first place.